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Facebook Brings Structured Status Updates To Mobile Web

Justin Lafferty — Tue, 14 May 2013 15:54:40 +0000

You know those status updates that say that someone is watching “Game of Thrones” or eating McDonald’s? Now users can post these updates from mobile. Sister site Inside Facebook reported Tuesday that Facebook recently allowed users on mobile web (not the native Facebook application) to post these more visual status updates.

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STUDY: More Top Brands Flock To Instagram

Justin Lafferty — Mon, 13 May 2013 12:24:57 +0000

Brands have an overwhelming presence on Facebook, but has that transferred into the site’s photo-sharing network, Instagram? New figures from Simply Measured show that more brands are becoming hip to Instagram, as 67 percent of the Interbrand 100 (top companies such as Coca-Cola, McDonald’s, and Disney) have a presence on the site, compared with 57 percent in February.

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Syncapse: Each Facebook Like Is Worth $174 To Brands

David Cohen — Wed, 17 Apr 2013 12:58:40 +0000

There are varying schools of thought about whether or not a value can be placed on Facebook likes, and social performance management platform Syncapse cast its vote for “yes” by pegging the value of likes to consumer brands on the social network at $174 each and saying that figure has risen 28 percent since 2010.

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STUDY: How Are Top Brands Using Instagram?

Justin Lafferty — Tue, 19 Feb 2013 14:05:43 +0000

It seems that brands are not only becoming more hip to social photo-sharing site Instagram (which Facebook purchased last year), but getting smarter about usage. A study by Simply Measured shows how the Interbrand Top 100 Brands (such as Coca-Cola, McDonald’s, and Microsoft) have adopted Instagram. An overwhelming percentage of Instagram photos are shared via Facebook, which drives more engagement than Twitter.

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AgoraPulse’s Barometer Gives Facebook Pages A Measuring Stick

Justin Lafferty — Fri, 28 Dec 2012 19:09:04 +0000

There are several ways to track Facebook pages’ performance, but AgoraPulse is working on a way for page administrators to compare their stats to those of similar pages. The company recently launched Barometer, allowing those who manage Facebook pages to see their rates of engagement and reach, as well as how they stack up against pages of similar size.

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Facebook Sponsored Stories Can Harbor Suspicious Likes

Justin Lafferty — Tue, 11 Dec 2012 18:19:11 +0000

Facebook users have been seeing more sponsored stories in their mobile and desktop news feeds, saying, “(Friend) likes (brand).” But as a report on ReadWrite notes, several users have seen their names (or those of their friends) attached to pages they haven’t liked.

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ALERT: Free $10 Coupon Offer From Discounts Facebook Page Is A Scam

Justin Lafferty — Mon, 26 Nov 2012 13:17:57 +0000

Believing a gift card Facebook offer for Starbucks that seems too good to be true could land users in hot water. Dennis Yu, founder of BlitzLocal, tipped us off to this latest scam making the rounds on Facebook: offers from a shady page called Discounts (which appears to have been taken down already). Users who clicked on the offer for coupons from Starbucks and McDonald’s, among other brands, entered their email addresses, supposedly to receive loads of free goodies, but instead got hacked.

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Facebook Analytics Firm Socialbakers Raises $6M From Index Ventures

Justin Lafferty — Mon, 19 Nov 2012 15:02:03 +0000

Facebook analytics firm Socialbakers announced Monday that it has raised $6 million in investments from Index Ventures, as well as additional funding from first-round investors such as Early Bird Ventures.

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WARNING: Facebook Offer For $100 McDonald’s Gift Card Leads To Malware

David Cohen — Thu, 08 Nov 2012 13:13:41 +0000

Mayor McCheese would most certainly not approve: Facebook posts offering free $100 gift cards to McDonald’s lead not to hamburgers and fries, but to malware.

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Mr. Zuckerberg Goes To Russia: Red Square, McDonald’s, Meeting With The Prime Minister

David Cohen — Mon, 01 Oct 2012 11:04:26 +0000

Facebook Co-Founder and CEO Mark Zuckerberg was in Moscow Monday to meet with Russian Prime Minister Dmitry Medvedev and Deputy Prime Ministers Arkady Dvorkovich and Vladislav Surkov.

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Facebook Marketing Firm Betapond Acquires App Developer IPlatform

David Cohen — Thu, 27 Sep 2012 12:50:33 +0000

Consolidation of Facebook-related companies made its way across the pond, as Ireland-based Facebook marketing firm Betapond announced its acquisition of U.K.-based application developer iPlatform, as reported by TechCrunch.

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Which Fast Food Restaurants Excel On Facebook?

Justin Lafferty — Mon, 16 Jul 2012 16:27:31 +0000

We’ve established that restaurants and other food-based businesses can boost engagement by posting delicious photos on Facebook. Several pages do this, but who does it best? The recently released Unmetric Fast Food Report shows that Burger King and McDonald’s excel on Facebook.

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AgoraPulse Now Allows Facebook Page Admins To Track Deeper

Justin Lafferty — Wed, 11 Jul 2012 14:33:45 +0000

There has been much discussion within the Facebook marketing world about what to post to Facebook pages and when. New features recently released by AgoraPulse, which provides cost-effective Facebook solutions to businesses, allow page administrators to see what types of posts are most popular, when they’re most popular, and what kinds of posts users are hiding or marking as spam.

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Omega, BMW Take Gold, Silver For Integrating Facebook Into London 2012 Olympics Sponsorships

David Cohen — Wed, 06 Jun 2012 13:16:15 +0000

With the 2012 Summer Olympic Games in London set to start July 27 and run through Aug. 12, watch maker Omega and automaker BMW are doing the best jobs at integrating Facebook into their sponsorship campaigns, while 16 of the top 25 sponsors have not tapped the social network at all, according to a real-time scoreboard presented by Sociagility and Acknowledgement.

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New Advertising Tool For 2012 Candidates On Facebook

Jennifer Moire — Wed, 03 Aug 2011 11:53:29 +0000

One reason political candidates may be turning to Facebook to reach potential voters in the 2012 elections is that online political advertising is shared at twice the average rate as commercial brand ads.
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