If you’re advertising your brand on Facebook, you’ve likely seen this recent video (below) from Derek Muller on Facebook fraud. If you haven’t watched yet, brace yourself for the number of Facebook advertising likes that are fake, and the damage those fake fans cause to your social reach and return on investment. To beat the threat of fake likes, you’ll need to focus on engagement, a strong core fan base, and contextual ads that draw the genuine fans needed for ROI.
McKinsey & Co.
Facebook Co-Founder and CEO Mark Zuckerberg is No. 1 — at least according to Glassdoor, as the social jobs and career community released its list of the 50 highest-rated CEOs, as voted on by employees, and the leader of the social network led the pack.