McKinsey & Co.

Facebook Ad Fraud: How To Beat Fake Likes

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If you’re advertising your brand on Facebook, you’ve likely seen this recent video (below) from Derek Muller on Facebook fraud. If you haven’t watched yet, brace yourself for the number of Facebook advertising likes that are fake, and the damage those fake fans cause to your social reach and return on investment. To beat the threat of fake likes, you’ll need to focus on engagement, a strong core fan base, and contextual ads that draw the genuine fans needed for ROI.

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Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!