Facebook Head of Mobile Release Engineering Christian Legnitto and Head of Open-Source Projects James Pearce spoke about the social network’s transition to a mobile company and its mobile open-source projects at a whiteboard session at its headquarters in Menlo Park, Calif., earlier this week, TechCrunch reported.
Facebook Introduces Telco Outcome Measurement To Help Telecommunications Firms Analyze Their Ad Campaigns
Facebook continued its efforts to help advertisers move beyond existing metrics and gain a true picture of their return on investment with Thursday’s introduction of a tool designed for telecommunications carriers and operators, Telco Outcome Measurement, pointing out in a post on its Facebook for Business page that its measurement team found that 90 percent of people who made purchases after seeing ads on the social network never actually clicked on the ad, and saying the new tool is a way to bridge that gap.
Facebook’s efforts to simplify marketing and advertising on the social network took a giant leap forward with Thursday’s launch of the Facebook for Business page, a single destination for all of the information brands need to tap into Facebook’s vast advertising resources.
Facebook’s ongoing revamp of its advertising will have to go on without its leader, as Ads Product Director Gokul Rajaram is leaving the social network to join Square, the electronic payments startup founded by Twitter Co-Founder Jack Dorsey, as product engineering lead.
Facebook Chief Operating Officer Sheryl Sandberg urged attendees at the Reuters Global Technology Summit in San Francisco Wednesday to judge the company by factors other than its stock price, saying that Facebook is “a much stronger company” today than it was when it went public May 18, 2012.
Measurement was a key topic discussed by Facebook Chief Operating Officer Sheryl Sandberg during the social network’s first-quarter earnings call Wednesday, and the company’s plans for Atlas Solutions, which it acquired from Microsoft in February, were front and center.
Facebook’s transition to a mobile-first company continued with great speed during the first quarter of 2013, as the social network reported that 30 percent of its total advertising revenue during the period came from mobile, up from 23 percent in the fourth quarter of 2012.
Spruce Media, a Facebook Strategic Preferred Marketing Developer, examined the state of Facebook advertising in the first quarter of 2013, and reported mostly positive results, in advance of the social network’s first-quarter earnings call Wednesday afternoon.
Facebook Measurement’s James Dailey, Aggregate Knowledge’s Rob Gatto Discuss Cross-Publisher Measurement Effectiveness
James Dailey of Facebook’s measurement team and Aggregate Knowledge President Rob Gatto are featured in a 15-minute video discussion on the Facebook Studio blog on how to approach consistent, cross-publisher advertising measurement.
Facebook received an early holiday gift from ComScore in the form of the digital measurement firm’s new Media Metrix Multi-Platform, which places more emphasis on mobile usage, boosting the social network’s ranking.