With Ebola continuing to be a top health concern, ABC News turned to Facebook to host a town-hall event on the topic, and manager of strategic partnerships for broadcast news Beth Loyd said in a post on the Facebook Media blog that highlight videos posted to the social network by ABC News have reached more than 10 million users and been viewed more than 1.5 million times.
Big changes are coming to Facebook’s Preferred Marketing Developer program, including an early 2015 rechristening as Facebook Marketing Partners, as well as a reorganization of partner companies by specific areas of expertise.
The U.S. political spectrum can, for the most part, be divided into conservatives and liberals, but which group is more likely to see like-minded political content on Facebook from news organizations, groups and friends, and which group is more likely to block or defriend users over political posts? The answers, from the latest research by Pew Research Center, may come as a surprise.
This is probably not going to come as a shock to brands on Facebook, but if you want to play, you pretty much have to pay, as a new report from Adobe found that impressions for organic posts on the social network by brands are down 50 percent in 2014 compared with 2013, while paid impressions are up 5 percent during the same time period.
Facebook continued its ongoing efforts to help media companies and publishers use its platform with Tuesday’s launch of Facebook Media, a new site geared specifically toward public figures, organizations and media companies.
The Huffington Post continued to dominate among publishers on Facebook in August, dominating in terms of both total interactions (likes, comments and shares) and shares, according to the latest data from social media news aggregator NewsWhip.
The top 20 brands on Facebook boasted an average of 14,781,378 likes at the end of August and averaged 41 posts for the month, according to the most recent statistics from social media analytics platform Socialbakers.
Facebook announced that it has been averaging more than 1 billion video views per day since June, with 65 percent of them on mobile, and brands and users that post videos will now be able to see how much of those 1 billion-plus views they were responsible for, as public videos from users and pages will now display view counts.
The amount of user data available to brands on Facebook is staggering, but how can they make sense out of all the information and ensure that their campaigns are targeting the users who are most likely to be interested in their products and services? That’s where Umbel comes in.