The amount of user data available to brands on Facebook is staggering, but how can they make sense out of all the information and ensure that their campaigns are targeting the users who are most likely to be interested in their products and services? That’s where Umbel comes in.
Facebook Co-Founder and CEO Mark Zuckerberg spent some time discussing public content during the company’s second-quarter earnings call Wednesday, mentioning efforts the social network has undertaken to better connect with the media and public figures.
Facebook continued to dominate social logins in the second quarter of 2014, accounting for 55 percent of overall social logins and 64 percent of social logins from mobile devices, according to the latest figures from Preferred Marketing Developer and consumer-management provider Gigya.
It was reported last August by AllThingsD that Facebook was testing an application enabling celebrities or their page administrators to monitor mentions on Facebook via mobile and respond to fans. Nearly one year later, the social network announced the introduction of Facebook Mentions, the latest app from its Facebook Creative Labs initiative.
The Huffington Post was the top publisher on Facebook in June, in terms of both shares and overall interactions (likes, shares, and comments), according to the latest data from social media news aggregator NewsWhip.
The top Facebook page in Australia in terms of engagement in the first half of 2014 was “Fifi and Dave,” while Tourism Australia topped the land Down Under in terms of likes, according to the latest Australian Facebook Performance Report by Online Circle Digital for Social Pulse.
Interaction with content from media companies on Facebook rose 23 percent between January and April, according to a study of more than 1.74 billion engagements with some 250,000 stories that were shared on the social network, conducted by social media news aggregator NewsWhip.
Facebook reversed a trend of six consecutive quarters of declining market share in social logins, posting a 1.5 percent gain in the second quarter of 2014, according to customer-profile-management technology provider Janrain.
Facebook introduced embedded posts last July to allow its users to add public posts from media outlets to other Web destinations, such as blogs and websites. The social network announced improvements to the feature Wednesday: a new design, faster load times, and the ability for publishers to save their default widths.