Facebook continued its ongoing efforts to help media companies and publishers use its platform with Tuesday’s launch of Facebook Media, a new site geared specifically toward public figures, organizations and media companies.
The Huffington Post continued to dominate among publishers on Facebook in August, dominating in terms of both total interactions (likes, comments and shares) and shares, according to the latest data from social media news aggregator NewsWhip.
The top 20 brands on Facebook boasted an average of 14,781,378 likes at the end of August and averaged 41 posts for the month, according to the most recent statistics from social media analytics platform Socialbakers.
Facebook announced that it has been averaging more than 1 billion video views per day since June, with 65 percent of them on mobile, and brands and users that post videos will now be able to see how much of those 1 billion-plus views they were responsible for, as public videos from users and pages will now display view counts.
The amount of user data available to brands on Facebook is staggering, but how can they make sense out of all the information and ensure that their campaigns are targeting the users who are most likely to be interested in their products and services? That’s where Umbel comes in.
Facebook Co-Founder and CEO Mark Zuckerberg spent some time discussing public content during the company’s second-quarter earnings call Wednesday, mentioning efforts the social network has undertaken to better connect with the media and public figures.
Facebook continued to dominate social logins in the second quarter of 2014, accounting for 55 percent of overall social logins and 64 percent of social logins from mobile devices, according to the latest figures from Preferred Marketing Developer and consumer-management provider Gigya.
It was reported last August by AllThingsD that Facebook was testing an application enabling celebrities or their page administrators to monitor mentions on Facebook via mobile and respond to fans. Nearly one year later, the social network announced the introduction of Facebook Mentions, the latest app from its Facebook Creative Labs initiative.
The Huffington Post was the top publisher on Facebook in June, in terms of both shares and overall interactions (likes, shares, and comments), according to the latest data from social media news aggregator NewsWhip.
The top Facebook page in Australia in terms of engagement in the first half of 2014 was “Fifi and Dave,” while Tourism Australia topped the land Down Under in terms of likes, according to the latest Australian Facebook Performance Report by Online Circle Digital for Social Pulse.