Journalists were all about Facebook Wednesday, as the company conducted its first-quarter earnings call. The social network returned the favor Thursday, offering up best practices for journalists and best practices for media companies’ pages, as well as a case study highlighting the successful run on Facebook by Slate.
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Facebook Journalism Program Manager Vadim Lavrusik and Scott Hershkowitz, who handles strategic partner development in sports and media for the social network, offered 12 best practices for media companies’ Facebook pages in a note on the Facebook + Media page.
As the recent tragedy in Boston showed, Facebook can be a valuable resource for journalists looking to spread the news, as well as to connect with readers and sources. Facebook recently published a thorough guide outlining the best practices for reporters on the social network.
Companies that use Business Wire to release information to the media can now track how their content performed on Facebook and other social media platforms with the media-distribution company’s addition of Social Media Monitoring Reports from social analytics platform Nuvi.
More companies are putting more importance on having a Facebook presence, but which industries have seen the most growth in terms of pages and fans? Analytics company Socialbakers crunched the numbers from July through September (the third quarter of the year), finding that health and travel were the kinds of Facebook pages being set up the most. Pages regarding health and alcohol saw the greatest gains in terms of fans.
The timing is uncanny, isn’t it? Shortly after the Twittersphere was aflame with a list of top 100 social media experts to follow on that social network, up popped this nifty list from The Huffington Post, offering suggestions for 50 bright stars of media to follow on Facebook in a nifty click-through slideshow.
A dozen media companies have just unveiled applications upgraded with open graph actions, to appear in the right-hand column of timeline.
Media companies are continuing to embrace Facebook, but based on raw data released by celebrity news site Wetpaint Entertainment, they might want to step up their efforts even more.
Facebook has scheduled a press-only event tomorrow evening, and it could focus on open graph actions.
Twitter edged out Facebook for the crown of most media coverage for a social network in 2011.
