Facebook appears to be testing what amounts to a free mobile ad unit for publishers, with posts in users’ mobile News Feeds that closely resemble mobile application install ads, aimed at enticing users to like publishers’ pages, under the heading, “Get Interesting News.”
Facebook and other social networks continue to become further intertwined with the media, as the State of the News Media 2014 report, released Wednesday by the Pew Research Center’s Journalism Project found that 50 percent of social network users share or repost news stories, images, or videos, while 46 percent discuss news or current events on their networks, and 11 percent have submitted their own content to news websites or blogs.
STUDY: Users Who Arrive At News Sites Via Facebook Spend Less Time, View Fewer Pages, Return Less Often
Facebook’s efforts to cozy up to media organizations appear to be timely, as Internet users who arrive at the 26 news websites analyzed in a new study from Pew Research Center via directly typing in those sites’ URLs or via bookmarks spend far more time on those sites, view more pages, and return more times per month.
Facebook turned to The Wall Street Journal to fill a position based on further intertwining the social network with news, as Editor of Emerging Media Liz Heron announced — appropriately, in a Facebook post — that she is leaving the Journal to join Facebook.
Facebook took a giant step forward in its efforts to further align itself with the television, publishing, and event venue industries with Friday’s launch of its Public Content Solutions program, which is aimed at providing its partners with dedicated technical and business resources to build out media solutions on the social network and its Instagram photo- and video-sharing network.
Social media news aggregation and analysis platform NewsWhip relaunched its website to bring users the most shared stories via Facebook and Twitter from countries including the U.S., U.K., Ireland, Australia, Germany, France, and Spain.
BuzzFeed had a strong month in January in terms of engagement on Facebook among media sites, with more than 9.5 million shares and over 40 million combined interactions, according to the latest figures from NewsWhip.
Facebook updated its Brand Resource Center, where advertisers and the media can download official logos, icons, screenshots, and other brand assets for use with marketing materials or editorial content.