Media - AllFacebook

How Did Slate Double Its Facebook Referrals?

David Cohen — Thu, 02 May 2013 17:18:17 +0000

Journalists were all about Facebook Wednesday, as the company conducted its first-quarter earnings call. The social network returned the favor Thursday, offering up best practices for journalists and best practices for media companies’ pages, as well as a case study highlighting the successful run on Facebook by Slate.

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12 Best Practices For Media Companies’ Facebook Pages

David Cohen — Thu, 02 May 2013 15:59:54 +0000

Facebook Journalism Program Manager Vadim Lavrusik and Scott Hershkowitz, who handles strategic partner development in sports and media for the social network, offered 12 best practices for media companies’ Facebook pages in a note on the Facebook + Media page.

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Facebook Outlines Best Practices For Journalists

Justin Lafferty — Thu, 02 May 2013 15:52:04 +0000

As the recent tragedy in Boston showed, Facebook can be a valuable resource for journalists looking to spread the news, as well as to connect with readers and sources. Facebook recently published a thorough guide outlining the best practices for reporters on the social network.

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Business Wire Adds Nuvi Social Media Monitoring Reports

David Cohen — Mon, 08 Apr 2013 10:50:16 +0000

Companies that use Business Wire to release information to the media can now track how their content performed on Facebook and other social media platforms with the media-distribution company’s addition of Social Media Monitoring Reports from social analytics platform Nuvi.

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Health, Alcohol, Consumer Goods Are The Fastest-Growing Industries On Facebook

Justin Lafferty — Wed, 28 Nov 2012 18:48:10 +0000

More companies are putting more importance on having a Facebook presence, but which industries have seen the most growth in terms of pages and fans? Analytics company Socialbakers crunched the numbers from July through September (the third quarter of the year), finding that health and travel were the kinds of Facebook pages being set up the most. Pages regarding health and alcohol saw the greatest gains in terms of fans.

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50 Media Personalities To Follow On Facebook

Julie D. Andrews — Tue, 01 May 2012 12:00:26 +0000

The timing is uncanny, isn’t it? Shortly after the Twittersphere was aflame with a list of top 100 social media experts to follow on that social network, up popped this nifty list from The Huffington Post, offering suggestions for 50 bright stars of media to follow on Facebook in a nifty click-through slideshow.

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The Daily Show Is Among 12 Media Brands That Upgraded Apps For Facebook Timeline

Jackie Cohen — Thu, 16 Feb 2012 17:17:09 +0000

A dozen media companies have just unveiled applications with open graph actions, to appear in the right-hand column of timeline.

Facebook’s Director of Media Partnerships, Justin Osofsky, announced the 12 in a blog post. They are:

As was the case with the 60 applications unveiled a few weeks ago, most of the apps in today’s announcement are really upgrades rather than completely new.

Speaking of apps that have already existed, today’s blog post contains some performance statistics on media applications that had upgraded to social platforms in the fall:

Yahoo News: Over the past three months, more than 25 million people have opted in to Social Bar, and two million people are using it every day. Younger users, aged 18 to 34, are the most active.
Rockmelt: Rockmelt users are adding 14 new articles every day through the social browser, driving 20 percent new traffic and new users to the site.
The Guardian U.K.: Since launching at f8, the app has been installed over 5 million times. Over half of the app’s users are 24 and under, bringing the Guardian to a traditionally hard to reach audience.
Digg: Since Digg Social Reader launched, its page views are up 35 percent. The publication has seen a twofold increase in the number of monthly active users of their app, a fourfold increase in weekly active users, and a threefold increase in daily active users.

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Facebook's F8 Changes Boost Traffic To Media Sites

David Cohen — Tue, 31 Jan 2012 16:14:20 +0000

Media companies are seeing even more traffic coming to them from Facebook since the social network’s raft of changes began in September.

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Facebook May Unveil Open Graph Actions Tomorrow

Jackie Cohen — Tue, 17 Jan 2012 11:33:22 +0000

Facebook has scheduled a press-only event tomorrow evening, and it could focus on open graph actions.

Open graph actions are variations on Facebook’s iconic like plugin, frictionlessly and continuously sharing onto Facebook activity from third-party applications that users have okayed.

Read and listen have already become the most prevalent types of the new open-graph action applications populating Facebook news feeds — to the extent that many people have complained about the quantity or at least hidden these updates.

The company has asked developers of open graph applications to include the ability for users to opt out in order to mitigate privacy concerns and placate those who complain about the large quantity of updates the read and listen apps tend to unleash into news feeds. We hope that a crystalization of this into policy might be part of tomorrow evening’s press event.

The event may also include additional buttons along the lines of the “listen with” button that began to appear in the ticker and news feed last week.

Readers, can you wager a guess as to what the company might announce tomorrow?

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Media Covered Twitter A Bit More Than Facebook In 2011

David Cohen — Fri, 23 Dec 2011 16:08:17 +0000

Twitter edged out Facebook for the crown of most media coverage for a social network in 2011, according to HighBeam Research.

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40 Most Shared Political Articles On Facebook In 2011

Jackie Cohen — Wed, 14 Dec 2011 12:10:17 +0000

Facebook just posted a follow-up to the top 40 most shared news articles of the year, this time around focusing on politics.

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Facebook 'Social Readers' Amass Millions Of Users

David Cohen — Tue, 29 Nov 2011 14:45:04 +0000

Yahoo News, The Washington Post,The Independent, and The Guardian have amassed millions of readers for social editions of the publications that launched in September.

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Facebook Timeline Rollout 'When It's Ready': Lavrusik

Julie D. Andrews — Wed, 09 Nov 2011 14:26:05 +0000

“Four billion pieces of content are shared daily on Facebook,” said Vadim Lavrusik, journalist program manager at the social network, who spoke at the Changing Media Landscape panel at Columbia University’s Graduate School of Journalism last night.

“Not to say all of those [who post content] are journalists, but everyone participates in some shape or form,” said Lavrusik, who, differing from his fellow panelists requested that his Facebook profile be included in his bio in place of his Twitter handle.

As of right now, he has 28,693 subscribers to his profile. The page he runs, Facebook + Journalists, has 146,724 fans, while 1,337 people are “talking about” the destination as of this writing.

Part of Lavrusik’s job is to think of how journalists specifically can use Facebook better, and he’s been focused on building out the educational resources available to journalists on the network to help them enhance their reporting, share better, and find information clustered around events more easily.

“We really think partnerships, such as the one we have with Yahoo, have really personalized the news experience. The New York Times also now has Facebook features. You can log in and see what your friends share.”

Friends, he said, can be a pretty good filter (though some may call this narrowing).

Lavrusik is particularly pumped about Timeline, a new feature that hasn’t launched yet – it was supposed to go live late September. Currently, only Facebook developers can access it.

“It will launch when it’s ready,” said Lavrusik. “I’m really excited about Timeline.”

He’s also boiling over about the subscribe button, another project the 2010 graduate of Columbia’s School of Journalism has been toiling away at. “It’s the biggest thing I’ve worked on in the past few months,” he said.

The new feature will help Facebook users keep up with content better, he said.

It will allow anyone to subscribe to your public updates. This way, people who you may not know personally and/or consider friends, such as readers and sources, can read your updates without becoming a friend in your network. These contacts will be subscribers.

Then, Facebook users will be able to designate information they post as public (available to subscribers) or available only to those who are friends in their network.

This may further help users limit the availability of the information they post so that only certain people in their network can see it – without limiting the size of their overall network.

“We don’t give enough credit on how far people have come, how much progress has been made,” said Lavrusik. “Five years ago I used to help my mom log into her Wells Fargo account to check her account.” She now has her very own Facebook account, he said, that she created on her own.

“The fastest-growing demographic on Facebook is 55-plus,” he adds.

This is information he and colleagues study closely.

“The majority of news organizations don’t think enough about analytics and audience research,” said Lavrusik, “How the demographics break down.”

His gain, perhaps. The average Facebook user now posts double the amount of content they did this time last year, and that doubling has occurred each of the last two years, said Lavrusik.

Facebook actually has made changes based on how it’s seen users operate on its network.

For example, he said, in response to noticing that a community blog had started using the notes feature to post blog posts, they considered how they might improve the formatting of long-form content and decided to increase the number of characters available to use in a status update from 420 to 5,000 characters.

“If content is king,” said Lavrusik, “then distribution is queen.”

Does volume equate quality? Yes, he thinks so.

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16 Most Liked Cable News Anchors On Facebook

David Cohen — Mon, 25 Jul 2011 15:40:15 +0000

Glenn Beck finished atop the list of “The 16 Most Popular Cable News Anchors on Facebook” from Business Insider’s The Wire, despite the minor detail that he is no longer a cable anchor, having left Fox News Channel June 30.

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WATCH: Facebook Will Help Shape Republican Debate

Jackie Cohen — Mon, 13 Jun 2011 14:05:53 +0000

Facebook will feature prominently in CNN’s coverage of the New Hampshire Republican Presidential debate airing tonight at 8 pm eastern.
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