The best time to reach someone with targeted advertising has nothing to do with the time of day or day of the week when it comes to gamers: Results were optimal when gamers were targeted during moments in game play when they experienced emotions related to rescue or reward, according to the latest research from mobile game ad platform MediaBrix.
Facebook users hoping to keep their accounts flea-free will be heartened by the news that flea- and tick-control product Frontline Plus launched a cross-platform advertising campaign on King.com Facebook game Pet Rescue Saga, with social and mobile game advertising platform MediaBrix providing the technology behind the campaign.
Social and mobile in-game advertising platform MediaBrix introduced a revamped product portfolio Wednesday with a focus on game players’ breakthrough moments during games, as well as a new ad unit, Rewards, aimed at engaging players at the time of their highest achievements during games.
Mobile social advertising solution MediaBrix and SongPop, the hit social and mobile game from FreshPlanet, are helping to fuel a social gaming advertising campaign to promote the launch of the 2013 Honda Civic.
Facebook application users aren’t as anti-advertising as you might think, but standard online banner ads won’t cut it, as they want innovative, interactive units, according to the results of a recent study conducted by Harris Interactive for social and mobile advertising platform MediaBrix.