In March, Facebook started an alpha test of Facebook Exchange in the News Feed. Monday, Facebook announced that the FBX for News Feed program has been successful so far, and it is expanding in beta. This technology allows advertisers to retarget Facebook users who visited their websites with page post ads in the News Feed, and not just sidebar ads.
The lines between different ways to advertise on Facebook are beginning to blur, as the social network Tuesday announced what it called a “small alpha test” of running ads delivered by its Facebook Exchange real-time-bidding ad-purchase platform on the desktop version of its News Feed, while at the same time assuring users that the number of ads in their News Feeds would not increase.
Whether you’re pro- or anti-Facebook, you certainly can’t accuse the social network of ignoring its issues. Continuing to hammer away at its potential shortfall in advertising revenue, Facebook will introduce a new service called Facebook Exchange, which will allow advertisers to bid in real-time for ads on the social network, according to reports.