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Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

Visualizing Facebook’s Social Graph

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It’s probably not surprising that when Facebook users are 21, most of their friends are also in that same age bracket. It’s also not a shocker to say that men talk about sports on Facebook more than women. But how do trends change over time? Do 30-year-olds tend to talk about health more than new high-school graduates? A highly visual set of data from Wolfram Alpha brings Facebook’s social graph to life, showing how people connect and relate to each other on the social network.

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Younger Users Flock To Facebook Mobile; Android Tops Apple In Worldwide Usage

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It’s well-known that more people are accessing Facebook on mobile devices, and the trend is definitely not lost among the site’s younger users. According to a study from Macquarie Research, 56 percent of users between ages 15 and 25 surveyed said they check Facebook from their phones, up from 24 percent last year. Macquarie feels that this could rise to 70 percent next year.

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