Google confirmed reports earlier this week that it has acquired Israel-based satellite-navigation startup Waze, which had been in talks with Facebook until those discussions were reportedly tabled late last month.
Facebook announced Thursday that it is making the process of creating ads simpler and based more on objectives. The company feels that this will improve the experience not only for advertisers, but for users, as well. Users will see a more standard set of ads, and the controls given to advertisers will make it so that users see more relevant ads. Facebook detailed the company’s plans for advertising to groups of reporters in Menlo Park, Calif., and New York.
Facebook is assisting the Menlo Park (Calif.) Police Department in its establishment of a new substation in the Belle Haven neighborhood, just 0.3 miles from the social network’s headquarters.
Facebook is becoming an important fundraising stop for politicians, with Sen. Rand Paul (R-Ky.), a potential GOP presidential candidate in 2016, launching his tour through Silicon Valley with a scheduled stop at the social network’s headquarters in Menlo Park, Calif., Thursday.