After the lights went out in the Superdome during Super Bowl XLVII, Facebook users flocked to the page for blockbuster movie Iron Man 3, which was the first ad shown after the blackout. According to new statistics from Facebook analytics and advertising company Optimal, Iron Man 3 showed the highest fan growth of any Super Bowl advertiser.
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here. 
The Baltimore Ravens edged the San Francisco 49ers 34-31 Sunday night to win Super Bowl XLVII, and while the Ravens’ victory was the top moment on Facebook during the game, according to the Facebook Data Science Team, the halftime performance by Beyoncé edged out the blackout in the Mercedes-Benz Superdome that delayed play for 34 minutes for second place.
