The revamped page insights Facebook began testing with select page administrators in June have been refined based on feedback from those admins and are now being rolled out to all pages, along with some new features, the social network announced in a post on its Facebook for Business page.
Facebook Introduces Telco Outcome Measurement To Help Telecommunications Firms Analyze Their Ad Campaigns
Facebook continued its efforts to help advertisers move beyond existing metrics and gain a true picture of their return on investment with Thursday’s introduction of a tool designed for telecommunications carriers and operators, Telco Outcome Measurement, pointing out in a post on its Facebook for Business page that its measurement team found that 90 percent of people who made purchases after seeing ads on the social network never actually clicked on the ad, and saying the new tool is a way to bridge that gap.
Facebook-owned photo-sharing network Instagram now boasts more than 150 million monthly active users, and if Director of Business Operations Emily White gets her way, Instagram will soon be able to boast about generating advertising revenue, as well.
Facebook announced the introduction of monthly active users and daily active users metrics by country, for both desktop and mobile, with a particular focus on DAUs.
Select Facebook page administrators will be invited to participate in a test of changes to page insights, which include breaking out the elements that make up the social network’s people talking about this metric.
The video ads Facebook originally planned to launch this month or in July are now on hold until at least mid-October, Ad Age reported, with sources telling the magazine more development is needed on new features the social network plains to release simultaneously with its video ads.
On the Internet, funny and interesting videos reign supreme as the leading form of entertainment. You’ve most likely been exposed to them at some point: There are videos of pranks being played, and people and animals doing crazy stuff. There are countless videos of parodies, events, and the sometimes-confusing memes. While YouTube holds the title as the most popular video-sharing site, Break.com is one of the forerunning portals for entertaining media, with an audience of 455,000 people on Facebook, and nearly 45,000 people talking about it.
In March, Facebook made a change to the admin panel for page owners, replacing the notifications space with a list of posts and reach data, as well as a button where page administrators can pay to promote posts. This was a very unwelcome change among marketers and page owners. However, many page owners noticed late Wednesday that the section in question has changed so that users can toggle between post metrics and notifications.