Facebook took a major step toward achieving its goals of making sure its users see advertising that is relevant to them — no matter which devices they are using, and even when they are not on the social network itself — and of allowing advertisers to be a part of the process both online and offline. The social network Monday officially introduced Atlas at Advertising Week 2014 in New York, confirming reports earlier this month by The Wall Street Journal and Ad Age.
Facebook announced that it has been averaging more than 1 billion video views per day since June, with 65 percent of them on mobile, and brands and users that post videos will now be able to see how much of those 1 billion-plus views they were responsible for, as public videos from users and pages will now display view counts.
Facebook continues to make strides in becoming the “cross-platform platform,” as today the company announced a way to track performance of advertising across devices. This will enable advertisers to see how people are balancing desktop, mobile and tablet before they make a conversion.
When Facebook page administrators monitor the performance of posts on their pages, they tend to focus on likes, comments, shares and reach, but ShortStack CEO Jim Belosic urged admins not to forget about post clicks, and even other clicks.
Facebook Preferred Marketing Developer and digital marketing software provider Offerpop is now integrated with social relationship platform Hootsuite, and access to Offerpop is available via the Hootsuite App Directory, the two companies announced Tuesday.
Social marketing and analytics platform Engagor unveiled a redesign last week, offering its clients deeper insights and a streamlined user interface.
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Facebook’s premium video ads are now being offered in seven more countries — Australia, Brazil, Canada, France, Germany, Japan, and the U.K. – and the social network is also rolling out new video metrics for all videos uploaded to Facebook worldwide in its page insights and ads reporting.
Social media analytics firm Simply Measured introduced its new Facebook Insights with Ads report, which gives brands a single dashboard for their owned, earned, and paid social efforts, along with compatibility with Microsoft Excel and PowerPoint.