Facebook announced an update to its Ads Manager that will allow advertisers to better analyze their campaigns by drilling down into specific metrics, rather than just seeing an overview of all actions for those campaigns.
Advertisers that use Facebook Exchange can now import data on their ads, campaigns, and conversions into their own customized reporting dashboards and applications with the introduction of the Performance Reporting API by Perfect Audience.
Two winners in Facebook’s recent Preferred Marketing Developer program PMD Innovation Competition are teaming up, as social ad platform Moontoast and social marketing solutions provider SocialCode announced that they would collaborate with the aim of boosting engagement for advertisers on Facebook, particularly on its News Feed and on mobile devices.
James Dailey of Facebook’s measurement team and Aggregate Knowledge President Rob Gatto are featured in a 15-minute video discussion on the Facebook Studio blog on how to approach consistent, cross-publisher advertising measurement.
Wondering how to optimize your Facebook advertising campaigns for business-to-business? We’ve broken down the process into eight essential steps.
We’ve been having this debate internally for some time, but Toby Margetts’ recent post on “Why You Are Measuring Facebook Engagement Inaccurately” has prompted us to get the pen out to reveal our latest thoughts on Facebook engagement.
Customer service via social channels such as Facebook and Twitter, once considered an afterthought by most companies, has exploded of late, with Conversocial Co-Founder and CEO Joshua March telling AllFacebook in an interview, “Over the past year, 2012, so many people woke up. Suddenly, every company we spoke with understood that social customer service was important.”
We got a sneak peek at the Adobe Marketing Cloud user interface that is launching Wednesday. In short, it’s a Pinterest-like feed sourced from what others in users’ organizations are sharing. Adobe Marketing Cloud integrated content creation and community management into its dashboards, allowing users to post to Facebook, moderate through queues, and examine the performance of their posts.
Ending weeks of speculation, Facebook Thursday confirmed its acquisition of the Atlas Solutions ad-serving business from Microsoft.
For some Facebook page administrators, the site recently added a new metric to insights — returned value. However, as social media experts Jon Loomer and Dennis Yu found out, the social network didn’t mean to roll out returned value at this time, and it has since pulled it back.
