Facebook announced the release of App Insights 2.0 beta, which all developers can opt into starting Thursday, and the social network said the most prominent improvements in this “major update” are an improved dashboard for managing applications, more actionable data on app performance, and improved reliability and warnings in the event of outages.
The revamped page insights Facebook began testing with select page administrators in June have been refined based on feedback from those admins and are now being rolled out to all pages, along with some new features, the social network announced in a post on its Facebook for Business page.
Facebook Introduces Telco Outcome Measurement To Help Telecommunications Firms Analyze Their Ad Campaigns
Facebook continued its efforts to help advertisers move beyond existing metrics and gain a true picture of their return on investment with Thursday’s introduction of a tool designed for telecommunications carriers and operators, Telco Outcome Measurement, pointing out in a post on its Facebook for Business page that its measurement team found that 90 percent of people who made purchases after seeing ads on the social network never actually clicked on the ad, and saying the new tool is a way to bridge that gap.
Facebook-owned photo-sharing network Instagram now boasts more than 150 million monthly active users, and if Director of Business Operations Emily White gets her way, Instagram will soon be able to boast about generating advertising revenue, as well.
Facebook announced the introduction of monthly active users and daily active users metrics by country, for both desktop and mobile, with a particular focus on DAUs.