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What Barriers Must Internet.org Overcome to Connect the Remaining 4.4B People with No Access?

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The goal of Internet.org – the initiative launched in August 2013 by Facebook, Ericsson, MediaTek, Nokia, Opera, Qualcomm and Samsung — is to connect the 4.4 billion people who currently lack access to the Internet, but a mission on such a large scale is not without barriers, and a study released Wednesday by McKinsey & Co., “Offline and Falling Behind: Barriers to Internet Adoption” (embedded below), examines those barriers.

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Instagram Marketing

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WORLD CUP: Most-Talked-About Sporting Event In Facebook History, 350M Users, 3B Interactions

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With 2014 FIFA World Cup Brazil in the history books, the Facebook Data Science Team reported that 350 million Facebook users generated 3 billion interactions (posts, likes, and comments) during the tournament, which ran from June 12 through Sunday (July 13), making it the most-talked-about sporting event in the social network’s history.

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WORLD CUP: Argentina’s Semifinal Victory Vs. Netherlands Yields 83M+ Facebook Interactions

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The second semifinal match at 2014 FIFA World Cup Brazil did not approach the first in terms of game play or Facebook buzz, but according to the Facebook Data Science Team, the victory by Argentina over the Netherlands on penalty kicks (4-2) after a 0-0 draw resulted in more than 83 million interactions (posts, comments, and likes) on the social network, from 39 million users.

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WORLD CUP: Germany’s Stunning Rout Of Brazil Results In The Most Facebook Interactions

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Host Brazil’s shocking 7-1 defeat at the hands of Germany in a semifinal match Tuesday at 2014 FIFA World Cup Brazil sparked the most conversation on Facebook of any of the tournament’s games to date, with 66 million of the social network’s users responsible for more than 200 million interactions (posts, comments, and likes), including more than 52 million interactions from 16 million users in Brazil alone, according to the Facebook Data Science Team.

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WORLD CUP: 60M Facebook Interactions For Brazil-Colombia, 26M For Germany-France

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The Fourth of July saw some daytime fireworks in the form of two 2014 FIFA World Cup Brazil quarterfinal matches, as host Brazil edged Colombia 2-1, while Germany dispatched France 1-0. According to the Facebook Data Science Team, the Brazil-Colombia match resulted in 60 million interactions (posts, comments, and likes) from 26 million Facebook users, while the Germany-France contest spurred 26 million interactions from 16 million users.

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