For the average Facebook marketer, the company can seem … faceless. Facebook is working to change that. The social network concluded a nationwide tour at its headquarters in Menlo Park, Calif., Tuesday, where it met with small business owners and entrepreneurs: Facebook Fit. In addition to hearing from small business experts and Facebook Director of Small Business Dan Levy, attendees got one-on-one help regarding their marketing situations. This in-person interaction is something Facebook wants to do more of.
The Facebook Data Science Team turned its attention to check-ins at 2014 FIFA World Cup Brazil, studying how many users of the social network checked in at the various World Cup cities in Brazil between June 2 and 16, where they came from, and who they are.
Facebook announced an All-Star Challenge at its Facebook Fit workshop for small business owners Tuesday in New York, and the social network will send two small business owners from each Facebook Fit city to its headquarters in Menlo Park, Calif., for further instruction.
Facebook kicked off its five-city Facebook Fit tour — a conference to help small businesses market themselves on the social network — in New York Tuesday. Some 900 small business owners were in attendance, and Global Director of Small Business Dan Levy announced some new numbers related to mobile and small businesses.
Detroit has the highest percentage of single people among U.S. cities, while single people are most likely to find relationships in Colorado Springs, Colo., and the ratio favors males seeking opposite-sex relationships in Memphis, Tenn., while females find the most favorable numbers in San Francisco, according to some Valentine’s Day facts and figures released by the Facebook Data Science Team and the social network’s consumer communications department.
Aude Hofleitner, Ta Virot Chiraphadhanakul, and Bogdan State of the Facebook Data Science Team tapped into the social network’s wealth of information to examine what they call coordinated migration, when a significant number of users moved from one city to another, by analyzing aggregate, anonymized data on all users who list both their hometowns and current cities on their profiles.
Facebook Weekly Highlights features photos and videos posted to the social network by celebrities and athletes. This week’s edition featured the photo to the left of Wisconsin Gov. Scott Walker bundled up for hunting; as well as the photo atop the post, of Jack Osbourne after making it to the finals of ABC’s hit reality-competition show, “Dancing with the Stars.”
Earlier this month, Facebook announced the launch of a new ad product aimed at helping brands target Hispanic users, as well as the hire of former Univision Vice President of Network and Interactive Sales Christian Martinez as head of U.S. Hispanic sales. Martinez offered more details on the social network’s Hispanic marketing goals in an interview with Portada.