Facebook Weekly Highlights features photos posted to the social network by celebrities and athletes. This week’s edition featured the photo to the left of retiring Indian cricket legend Sachin Tendulkar leaving the pitch for the last time; as well as the photo atop the post, posted by National Basketball Association superstar and Miami Heat Forward LeBron James, of youths playing basketball in the Philippines amid the destruction caused by Typhoon Haiyan.
If Facebook ever officially rolls out its “VIP application” for celebrities that was reported on earlier this week, perhaps those celebrities can use the app to try to crack the Facebook Weekly Highlights list the social network debuted Thursday in the Trends section of its Newsroom.
How quickly did Video on Instagram catch on? CNET reported that 5 million videos were uploaded in the first 24 hours after the feature debuted Thursday, adding for context that it would take approximately one year to watch all of the videos uploaded during the feature’s first eight hours.
The Miami Heat captured its second consecutive Larry O’Brien Championship Trophy Thursday night, edging the San Antonio Spurs 95-88 in the seventh and decisive game of the National Basketball Association Finals. While the series was not decided until the waning moments of the final game, the Heat, particularly superstar Forward LeBron James, blew away the Spurs on Facebook.
The National Basketball Association Finals tipped off Thursday night, with the San Antonio Spurs shocking the Miami Heat and taking a 1-0 lead in the best-of-seven series. However, according to sister site PageData’s analysis of the two clubs’ Facebook pages, the defending champions, the Heat, win in a landslide.
And then, there were three: The San Antonio Spurs are the National Basketball Association’s 2012-13 Western Conference champions, having swept the Memphis Grizzlies, and the Spurs now await the winner of the Eastern Conference finals, in which the Miami Heat hold a three games to two lead over the Indiana Pacers. But who were this past week’s big winners in the NBA in terms of likes added and gains in people talking about this? Sister site PageData has the answers.
The National Basketball Association is down to its final four teams, with the San Antonio Spurs holding a two games to none lead over the Memphis Grizzlies in the Western Conference finals, while the defending champions, the Miami Heat, lead the Indiana Pacers one game to none in the Eastern Conference finals. According to sister site PageData, the Heat remain the Facebook favorites, as well.
Two of the National Basketball Association’s marquee franchises are moving in starkly different directions when it comes to movement in people talking about this on Facebook for the past week, according to sister page PageData, as the defending champions, the Miami Heat, nearly doubled the PTAT gain of its nearest competitor, while the Los Angeles Lakers, after barely qualifying for the playoffs and being swept out of the first round, lost more than double the PTAT of the next team on the list.
The defending National Basketball Association champions are also this week’s champions in terms of people talking about this, as sister page PageData pegged the Miami Heat’s PTAT for the week at 345,333, dwarfing the total of the second-place club, the Los Angeles Lakers, at 210,817.
One of the most important groups on Facebook — in terms of marketing — is millennials. These young adults are the most active on Facebook and the people whom advertisers are trying to figure out. Compass Labs, a Facebook Preferred Marketing Developer in ads and insights, recently answered the question, “What do millennials like?”