The National Basketball Association is down to its final four teams, with the San Antonio Spurs holding a two games to none lead over the Memphis Grizzlies in the Western Conference finals, while the defending champions, the Miami Heat, lead the Indiana Pacers one game to none in the Eastern Conference finals. According to sister site PageData, the Heat remain the Facebook favorites, as well.
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. 
Two of the National Basketball Association’s marquee franchises are moving in starkly different directions when it comes to movement in people talking about this on Facebook for the past week, according to sister page PageData, as the defending champions, the Miami Heat, nearly doubled the PTAT gain of its nearest competitor, while the Los Angeles Lakers, after barely qualifying for the playoffs and being swept out of the first round, lost more than double the PTAT of the next team on the list.
The defending National Basketball Association champions are also this week’s champions in terms of people talking about this, as sister page PageData pegged the Miami Heat’s PTAT for the week at 345,333, dwarfing the total of the second-place club, the Los Angeles Lakers, at 210,817.
One of the most important groups on Facebook — in terms of marketing — is millennials. These young adults are the most active on Facebook and the people whom advertisers are trying to figure out. Compass Labs, a Facebook Preferred Marketing Developer in ads and insights, recently answered the question, “What do millennials like?”
Facebook Co-Founder and CEO Mark Zuckerberg joined other tech notables in a video for nonprofit organization Code.org aimed at encouraging computer science education and teaching kids how to code.
Just like with any conversation, the way to really get through to someone isn’t to keep talking and talking, it’s to listen. For companies figuring out how to engage with their fan base on Facebook, listening is the key to success, according to an expert panel at the AllFacebook Marketing Conference in San Francisco (which wraps up Friday).
