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Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

Aug. 5 Scheduling Hearing Set For Eminem’s 8 Mile Style Copyright Suit Vs. Facebook, Wieden & Kennedy

8MileStyleLogo

A scheduling conference in the copyright-infringement lawsuit filed by 8 Mile Style, the song publisher for hip-hop superstar Eminem, against Facebook and ad agency Wieden & Kennedy over the music used in the “Airplane” commercial for Facebook’s Home Android overlay, is set for Aug. 5 at 11 a.m. ET at the Theodore Levin U.S. Courthouse in Detroit, MLive reported.

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Eminem Publisher Files Suit Vs. Facebook, Wieden & Kennedy Over Music In Home Ad

Eminem

Did Facebook’s ad agency, Wieden & Kennedy, lose itself in the music of hip-hop star Eminem while creating “Airplane,” a commercial for Facebook’s recently introduced Home overlay for Android? 8 Mile Style, Eminem’s song publisher, filed suit in federal court in Detroit against the social network and the agency, alleging that the ad used music from the rapper’s 2000 song, “Under the Influence.”

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Facebook For Every Phone Was The Top Page In 2012

FBeveryphone

Celebrities had a great year on Facebook in 2012. Rihanna rose up the page charts to be the most popular human-based page on the social network, and several athletes saw their likes go up considerably around the time of the Olympic Games in London. However, Facebook’s popularity among those who don’t have iPhones or Android devices made Facebook for Every Phone the most popular page in 2012, according to Quintly.

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