Did Facebook’s ad agency, Wieden & Kennedy, lose itself in the music of hip-hop star Eminem while creating “Airplane,” a commercial for Facebook’s recently introduced Home overlay for Android? 8 Mile Style, Eminem’s song publisher, filed suit in federal court in Detroit against the social network and the agency, alleging that the ad used music from the rapper’s 2000 song, “Under the Influence.”
One of the most important groups on Facebook — in terms of marketing — is millennials. These young adults are the most active on Facebook and the people whom advertisers are trying to figure out. Compass Labs, a Facebook Preferred Marketing Developer in ads and insights, recently answered the question, “What do millennials like?”
Celebrities had a great year on Facebook in 2012. Rihanna rose up the page charts to be the most popular human-based page on the social network, and several athletes saw their likes go up considerably around the time of the Olympic Games in London. However, Facebook’s popularity among those who don’t have iPhones or Android devices made Facebook for Every Phone the most popular page in 2012, according to Quintly.
Not long ago, Eminem surpassed Lady Gaga in terms of Facebook following. Now the rapper can celebrate another milestone: first human to 60 million Facebook fans.
The Facebook livestream of Michael Forever: The Tribute Concert has been canceled due to a legal challenge by the music labels that own rights to the King of Pop’s lyrics.
Michael Jackson became the most popular person on Facebook in July 2009, following his sudden death June 25 of that year. But will that help a pay-per-view concert in his honor convince people to pay cash to watch it?
Following up on the most successful live streaming event for Facebook ever, the Presidential Inauguration, CNN and Facebook have partnered once again, this time it’s for Michael Jackson’s memorial. The two are not the exclusive providers of the streaming event but it will clearly be a big event especially for Facebook users as Michael Jackson is now the most popular person on the site.
This morning the Michael Jackson fan page officially surpassed Barack Obama, to become the most popular page on Facebook. Over the past week, Michael Jackson’s page has grown from 80,000 fans to over 6.4 million, generating the largest response on a Facebook page ever. The page has continued to grow at a rate of around 20 fans per second and even quicker during peak traffic hours.
Last week when Michael Jackson passed away I wrote about the tremendous growth in his Facebook Page as it transformed into a memorial site. Since then, the page has quadrupled in size and has increased in its rate of growth. As the chart below illustrates, his Page had around 2.9 million fans as of last night and by 11:15 AM EDT today he attracted 3,348,349 fans. Currently the largest Facebook Page is Barack Obama who has approximately 6.42 million fans but is only growing by a few thousand fans a day.