The first Instagram ad debuted Friday, from fashion brand Michael Kors, CNET reported, and if the comments in the screenshot above are any indication, users of the Facebook-owned photo-sharing network are not happy, despite the fact that Instagram announced the addition of advertising to its feed in early October, and previewed what the ads would look like last week.
Earlier this month, Instagram announced that it would begin introducing advertising into its feed, and Thursday, the Facebook-owned photo-sharing network offered examples of what the ads — which have yet to launch — will look like.
Fashion brand Michael Kors is no stranger to marketing on Facebook, having incorporated its Instagram photo-sharing network into its “What’s in Your Kors” digital media campaign in June, and releasing a limited-edition shoe for Facebook fans in April. Earlier this week, Michael Kors debuted an interactive Facebook application to introduce its three new beauty and fragrance collections.
The Nitrogram 50, a list of the 50 most popular brands on Facebook-owned photo- and video-sharing network Instagram, went live to the public Monday, with athletic apparel and footwear giant Nike topping the charts by a wide margin.
Facebook Chief Operating Officer Sheryl Sandberg used some of her time during the social network’s fourth-quarter earnings call Wednesday to offer statistics and specific examples in support of the company’s advertising growth.
Facebook Co-Founder and CEO Mark Zuckerberg has said ad nauseum that the social network is becoming a mobile company. It appears that the statement has finally come true. As announced during Wednesday’s fourth-quarter earnings report, Facebook now has more people accessing the site via phones and tablets than via desktop. Zuckerberg said (but did not elaborate) during the earnings call that the company is developing mobile-first projects that will make the experience better for both users and advertisers.
Facebook launched the second phase of its test of the Collections feature Wednesday, adding some new retail partners to the mix and testing five open graph actions: want, save, add, collect, and wishlist.
Facebook will leave the pinning to Pinterest for a short while, as the Collections feature it began testing earlier this month is on hold temporarily, presumably so that the social network can optimize the feature for mobile.