The industry advisory board for social performance management platform Syncapse was bolstered with the addition of MLA Consulting Founder and former Anheuser-Busch InBev Vice President, Global Connections Maarten L. Albarda.
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. 
There are varying schools of thought about whether or not a value can be placed on Facebook likes, and social performance management platform Syncapse cast its vote for “yes” by pegging the value of likes to consumer brands on the social network at $174 each and saying that figure has risen 28 percent since 2010.
The Michael J. Fox Foundation for Parkinson’s Research teamed up with biopharmaceutical company UCB and social performance management platform Syncapse on Facebook application Tell Us Your Story.
Social performance management platform Syncapse bolstered its analytics offerings with Thursday’s launch of Syncapse Analytics Suite.
Social performance management platform Syncapse reeled in a big fish Tuesday in consumer-packaged-goods giant Reckitt Benckiser, as it was tapped to tie together social media marketing programs on Facebook, as well as Twitter and Google Plus, for brands including Clearasil, Durex, and Lysol.
Companies in the Facebook marketing and advertising sector continue to swallow each other up, and the latest deal in the sector surfaced with Thursday’s announcement that social performance management platform Syncapse will acquire social and search advertising management and intelligence platform Clickable. Terms were not disclosed.
Facebook’s initial public offering is a milestone in the evolution of not only social media, but media itself. Fairly or unfairly, Facebook is the lightning rod, the proxy, for the broader discussion about how fast consumer behavior is changing through our increasingly frictionless ability to share and socialize.
