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<title>Michael Scissons - AllFacebook</title>
<link>http://allfacebook.com</link>
<description>The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More!</description>
<copyright>Copyright 2013</copyright>
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<title>Maarten L. Albarda Joins Syncapse Advisory Board</title>
<description><![CDATA[<p><a href="http://allfacebook.com/files/2013/05/SyncapseLogoMay2013.jpg"><img class="alignright size-full wp-image-116702" style="margin-left: 10px; margin-bottom: 10px;" title="SyncapseLogoMay2013" src="http://allfacebook.com/files/2013/05/SyncapseLogoMay2013.jpg" alt="" width="180" height="180" /></a>The industry advisory board for social performance management platform <a title="Syncapse: Each Facebook Like Is Worth $174 To Brands" href="http://allfacebook.com/syncapse-like-174_b115466" target="_blank">Syncapse</a> was bolstered with the addition of <a title="MLA Consulting" href="http://www.mlaconsultingllc.biz/" target="_blank">MLA Consulting</a> Founder and former <a title="Syncapse Strengthens Facebook Analytics Offerings With Launch Of Syncapse Analytics Suite" href="http://allfacebook.com/syncapse-analytics-suite_b98947" target="_blank">Anheuser-Busch InBev</a> Vice President, Global Connections Maarten L. Albarda.</p>
<p> <a href="http://allfacebook.com/maarten-albarda-syncapse_b116701#more-116701" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>David Cohen</dc:creator>
<comments>http://allfacebook.com/maarten-albarda-syncapse_b116701#disqus_thread</comments>
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		<category><![CDATA[News]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising Research Foundation]]></category>
		<category><![CDATA[Anheuser-Busch InBev]]></category>
		<category><![CDATA[ARF]]></category>
		<category><![CDATA[Chris Burggraeve]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[Maarten L. Albarda]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Michael Scissons]]></category>
		<category><![CDATA[MLA Consulting]]></category>
		<category><![CDATA[Procter & Gamble]]></category>
		<category><![CDATA[Syncapse]]></category>
		<category><![CDATA[Ted McConnell]]></category>
		<category><![CDATA[Vicomte]]></category>
<pubDate>Mon, 06 May 2013 16:28:12 +0000</pubDate>
  
	<media:content url="http://allfacebook.com/files/2013/05/SyncapseLogoMay2013.jpg" width="290" height="140" medium="image" />
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<item>
<title>Syncapse: Each Facebook Like Is Worth $174 To Brands</title>
<description><![CDATA[<p><a href="http://allfacebook.com/files/2012/07/LikeButton180x180.jpg"><img class="alignright size-full wp-image-95607" style="margin-left: 10px; margin-bottom: 10px;" title="LikeButton180x180" src="http://allfacebook.com/files/2012/07/LikeButton180x180.jpg" alt="" width="180" height="180" /></a>There are varying schools of thought about whether or not a value can be placed on Facebook <a title="How Many Pages Does The Average Facebook User Like?" href="http://allfacebook.com/how-many-pages-does-the-average-facebook-user-like_b115098" target="_blank">likes</a>, and social performance management platform <a title="Michael J. Fox Foundation for Parkinson’s Research, UCB, Syncapse Team Up On Facebook App Tell Us Your Story" href="http://allfacebook.com/tell-us-your-story_b105005" target="_blank">Syncapse</a> cast its vote for “yes” by pegging the value of likes to consumer brands on the social network at $174 each and saying that figure has risen 28 percent since 2010.</p>
<p> <a href="http://allfacebook.com/syncapse-like-174_b115466#more-115466" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>David Cohen</dc:creator>
<comments>http://allfacebook.com/syncapse-like-174_b115466#disqus_thread</comments>
<link>http://allfacebook.com/syncapse-like-174_b115466</link>
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		<category><![CDATA[News]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[Likes]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[McDonald's]]></category>
		<category><![CDATA[Michael Scissons]]></category>
		<category><![CDATA[Pages]]></category>
		<category><![CDATA[Syncapse]]></category>
<pubDate>Wed, 17 Apr 2013 12:58:40 +0000</pubDate>
  
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<item>
<title>Michael J. Fox Foundation for Parkinson’s Research, UCB, Syncapse Team Up On Facebook App Tell Us Your Story</title>
<description><![CDATA[<p><a href="http://allfacebook.com/files/2012/11/MJFFLogo.jpg"><img class="alignright size-full wp-image-105006" title="MJFFLogo" src="http://allfacebook.com/files/2012/11/MJFFLogo.jpg" alt="" width="180" height="180" /></a><a title="The Michael J. Fox Foundation for Parkinson’s Research" href="https://www.michaeljfox.org/" target="_blank">The Michael J. Fox Foundation for Parkinson’s Research</a> teamed up with biopharmaceutical company <a title="UCB" href="http://www.ucb-usa.com/Home" target="_blank">UCB</a> and social performance management platform <a title="Syncapse Offers 2013 Facebook Advertising Spend Calculator" href="http://allfacebook.com/syncapse-2013-facebook-advertising-spend-calculator_b100438" target="_blank">Syncapse</a> on Facebook application <a title="Tell Us Your Story" href="https://www.facebook.com/michaeljfoxfoundation/app_518703634813994?ref=ts" target="_blank">Tell Us Your Story</a>.</p>
<p> <a href="http://allfacebook.com/tell-us-your-story_b105005#more-105005" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>David Cohen</dc:creator>
<comments>http://allfacebook.com/tell-us-your-story_b105005#disqus_thread</comments>
<link>http://allfacebook.com/tell-us-your-story_b105005</link>
<guid isPermaLink="false">http://allfacebook.com/?p=105005</guid>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Applications]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[Brin Wojcicki Challlenge]]></category>
		<category><![CDATA[Laxmi Wordham]]></category>
		<category><![CDATA[Michael Scissons]]></category>
		<category><![CDATA[MJFF]]></category>
		<category><![CDATA[Parkinson's Disease]]></category>
		<category><![CDATA[Syncapse]]></category>
		<category><![CDATA[Tell Us Your Story]]></category>
		<category><![CDATA[The Michael J. Fox Foundation for Parkinson's Research]]></category>
		<category><![CDATA[UCB]]></category>
<pubDate>Mon, 19 Nov 2012 16:51:29 +0000</pubDate>
  
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</item>
<item>
<title>Syncapse Strengthens Facebook Analytics Offerings With Launch Of Syncapse Analytics Suite</title>
<description><![CDATA[<p><a href="http://allfacebook.com/files/2012/09/SyncapseLogo.jpg"><img class="alignright size-full wp-image-98948" title="SyncapseLogo" src="http://allfacebook.com/files/2012/09/SyncapseLogo.jpg" alt="" width="180" height="180" /></a>Social performance management platform <a title="Facebook Marketing Platform Syncapse Reels In CPG Giant Reckitt Benckiser" href="http://allfacebook.com/syncapse-reckitt-benckiser_b97766" target="_blank">Syncapse</a> bolstered its <a title="Third-Party Facebook-Management Tools Join Forces As HootSuite Acquires Seesmic" href="http://allfacebook.com/hootsuite-acquires-seesmic_b98934" target="_blank">analytics</a> offerings with Thursday’s launch of <a title="Syncapse Analytics Suite" href="http://www.syncapse.com/analytics-suite/" target="_blank">Syncapse Analytics Suite</a>.</p>
<p> <a href="http://allfacebook.com/syncapse-analytics-suite_b98947#more-98947" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>David Cohen</dc:creator>
<comments>http://allfacebook.com/syncapse-analytics-suite_b98947#disqus_thread</comments>
<link>http://allfacebook.com/syncapse-analytics-suite_b98947</link>
<guid isPermaLink="false">http://allfacebook.com/?p=98947</guid>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Anheuser-Busch InBev]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[Diageo]]></category>
		<category><![CDATA[L’Oreal]]></category>
		<category><![CDATA[Michael Scissons]]></category>
		<category><![CDATA[Preferred Marketing Developers]]></category>
		<category><![CDATA[Reckitt Benckiser]]></category>
		<category><![CDATA[Syncapse]]></category>
		<category><![CDATA[Syncapse Analytics Suite]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Youtube]]></category>
<pubDate>Thu, 06 Sep 2012 10:45:48 +0000</pubDate>
  
	<media:content url="http://allfacebook.com/files/2012/09/SyncapseLogo.jpg" width="290" height="140" medium="image" />
</item>
<item>
<title>Facebook Marketing Platform Syncapse Reels In CPG Giant Reckitt Benckiser</title>
<description><![CDATA[<p><a href="http://allfacebook.com/files/2012/08/ReckittBenckiserLogo.jpg"><img class="alignright size-full wp-image-97767" style="margin-left: 10px; margin-bottom: 10px;" title="ReckittBenckiserLogo" src="http://allfacebook.com/files/2012/08/ReckittBenckiserLogo.jpg" alt="" width="180" height="180" /></a>Social performance management platform <a title="Facebook Marketing Sector Contracts Further: Syncapse Acquires Clickable" href="http://allfacebook.com/facebook-marketing-sector-contracts-further-syncapse-acquires-clickable_b91767" target="_blank">Syncapse</a> reeled in a big fish Tuesday in consumer-packaged-goods giant <a title="Reckitt Benckiser" href="http://www.rb.com/home" target="_blank">Reckitt Benckiser</a>, as it was tapped to tie together social media marketing programs on Facebook, as well as Twitter and Google Plus, for brands including Clearasil, Durex, and Lysol.</p>
<p> <a href="http://allfacebook.com/syncapse-reckitt-benckiser_b97766#more-97766" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>David Cohen</dc:creator>
<comments>http://allfacebook.com/syncapse-reckitt-benckiser_b97766#disqus_thread</comments>
<link>http://allfacebook.com/syncapse-reckitt-benckiser_b97766</link>
<guid isPermaLink="false">http://allfacebook.com/?p=97766</guid>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Clearasil]]></category>
		<category><![CDATA[Clickable]]></category>
		<category><![CDATA[Durex]]></category>
		<category><![CDATA[Lysol]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Michael Scissons]]></category>
		<category><![CDATA[Reckitt Benckiser]]></category>
		<category><![CDATA[Simon Moutzouris]]></category>
		<category><![CDATA[Syncapse]]></category>
<pubDate>Tue, 21 Aug 2012 10:05:57 +0000</pubDate>
  
	<media:content url="http://allfacebook.com/files/2012/08/ReckittBenckiserLogo.jpg" width="290" height="140" medium="image" />
</item>
<item>
<title>Facebook Marketing Sector Contracts Further: Syncapse Acquires Clickable</title>
<description><![CDATA[<p><a href="http://allfacebook.com/files/2012/06/Handshake2.jpg"><img class="alignright size-full wp-image-91768" title="Handshake2" src="http://allfacebook.com/files/2012/06/Handshake2.jpg" alt="" width="250" height="167" /></a>Companies in the Facebook marketing and advertising sector continue to <a title="Done Deal: Salesforce.com Acquires Facebook Ad-Management Provider Buddy Media" href="http://allfacebook.com/salesforce-com-acquires-buddy-media_b90665" target="_blank">swallow each other up</a><a href="http://allfacebook.com/salesforce-com-acquires-buddy-media_b90665"></a>, and the latest deal in the sector surfaced with Thursday’s announcement that social performance management platform <a title="Facebook: The End Of The Beginning" href="http://allfacebook.com/attention-curtis-hougland-guest-post_b91593" target="_blank">Syncapse</a> will acquire social and search advertising management and intelligence platform <a title="Facebook Ad Provider Clickable Closes $12M Funding" href="http://allfacebook.com/facebook-ad-provider-clickable-closes-12m-funding_b63052" target="_blank">Clickable</a>. Terms were not disclosed.</p>
<p> <a href="http://allfacebook.com/facebook-marketing-sector-contracts-further-syncapse-acquires-clickable_b91767#more-91767" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>David Cohen</dc:creator>
<comments>http://allfacebook.com/facebook-marketing-sector-contracts-further-syncapse-acquires-clickable_b91767#disqus_thread</comments>
<link>http://allfacebook.com/facebook-marketing-sector-contracts-further-syncapse-acquires-clickable_b91767</link>
<guid isPermaLink="false">http://allfacebook.com/?p=91767</guid>
		<category><![CDATA[News]]></category>
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		<category><![CDATA[Clickable]]></category>
		<category><![CDATA[Dave Fall]]></category>
		<category><![CDATA[David Kidder]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Michael Scissons]]></category>
		<category><![CDATA[Sandeep Sahi]]></category>
		<category><![CDATA[Syncapse]]></category>
<pubDate>Thu, 14 Jun 2012 14:50:13 +0000</pubDate>
  
	<media:content url="http://allfacebook.com/files/2012/06/Handshake2.jpg" width="290" height="140" medium="image" />
</item>
<item>
<title>Facebook: The End Of The Beginning</title>
<description><![CDATA[<p><a href="http://allfacebook.com/files/2012/06/AttentionCurtisHougland.jpg"><img class="alignright size-full wp-image-91601" style="margin-left: 10px; margin-bottom: 10px;" title="AttentionCurtisHougland" src="http://allfacebook.com/files/2012/06/AttentionCurtisHougland.jpg" alt="" width="200" height="190" /></a>Facebook’s <a title="Russell 3000 Index To Add Facebook" href="http://allfacebook.com/russell-3000-index_b91340" target="_blank">initial public offering</a> is a milestone in the evolution of not only social media, but media itself. Fairly or unfairly, Facebook is the lightning rod, the proxy, for the broader discussion about how fast consumer behavior is changing through our increasingly frictionless ability to share and socialize.</p>
<p> <a href="http://allfacebook.com/attention-curtis-hougland-guest-post_b91593#more-91593" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Guest Writer</dc:creator>
<comments>http://allfacebook.com/attention-curtis-hougland-guest-post_b91593#disqus_thread</comments>
<link>http://allfacebook.com/attention-curtis-hougland-guest-post_b91593</link>
<guid isPermaLink="false">http://allfacebook.com/?p=91593</guid>
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		<category><![CDATA[Michael Lazerow]]></category>
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<pubDate>Wed, 13 Jun 2012 11:31:30 +0000</pubDate>
  
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