Microsoft

Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!

Max Schrems, Europe Versus Facebook Take Aim at Safe Harbor Agreement Between U.S., EU

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Austrian law student Max Schrems and his Europe Versus Facebook group have been a thorn in Facebook’s side since challenging the social network’s privacy policies in 2011, and they are now going after bigger game: Safe Harbor, the agreement between the U.S. and the European Union that gives more than 3,000 U.S. companies — including Facebook, Google and Apple – the ability to capture personal data from European users.

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Everything You Need to Know About Facebook’s Launch of Its Revamped Atlas Ad Platform

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Facebook took a major step toward achieving its goals of making sure its users see advertising that is relevant to them — no matter which devices they are using, and even when they are not on the social network itself — and of allowing advertisers to be a part of the process both online and offline. The social network Monday officially introduced Atlas at Advertising Week 2014 in New York, confirming reports earlier this month by The Wall Street Journal and Ad Age.

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