Facebook took a major step toward achieving its goals of making sure its users see advertising that is relevant to them — no matter which devices they are using, and even when they are not on the social network itself — and of allowing advertisers to be a part of the process both online and offline. The social network Monday officially introduced Atlas at Advertising Week 2014 in New York, confirming reports earlier this month by The Wall Street Journal and Ad Age.
After Ad Age broke the news last week that Facebook was revamping Atlas, formerly Atlas Solutions, the ad network Facebook acquired from Microsoft in February 2013, The Wall Street Journal uncovered more details Monday, speculating that an official announcement will come during Advertising Week 2014 in New York next week.
Atlas, formerly Atlas Solutions, the ad network Facebook acquired from Microsoft in February 2013, is undergoing a revamp, and advertising holding company Omnicom – parent of agencies Omnicom Media Group, BBDO and TBWA Worldwide – is on board as the first customer, Ad Age reported.
Anouska Ruane, director of corporate communications, EMEA (Europe, Middle East and Africa) for Disney, joined Facebook, where she will lead corporate communications across the U.K. and Ireland, PRWeek reported.
Sen. Jeff Sessions (R-Ala.), ranking member of the Senate Budget Committee, had some strong words for Facebook co-founder and CEO Mark Zuckerberg and FWD.us, the immigration-centric political-action committee spearheaded by Zuckerberg, in a speech on the Senate floor Wednesday night, published by National Review.
Social relationship infrastructure provider Sprinklr, a Facebook Preferred Marketing Developer, has acquired influencer advocacy company Branderati, and Branderati CEO Mark Curtis will join Sprinklr’s New York office as a general manager of its advocacy business unit.
Facebook offered an update on the state of the deployment of the STARTTLS encryption standard, which it originally wrote about in May, saying that 95 percent of its notification emails are now successfully encrypted with both Perfect Forward Secrecy and strict certificate validation.
One of the biggest advantages that Facebook offers to advertisers is the ability to conduct precise interest targeting. Brands have the ability to target their Facebook updates directly to precise niche audiences based on people’s interests that they have shared with Facebook.
Much has been made recently over the fact that while Facebook users can set their friends lists to “Only Me” within their privacy settings, a slight loophole exists: If a user’s friend has their friends list set to public, all of their friends will appear when viewing their mutual friends, thereby “outing” that user, despite the “Only Me” setting. Mashable went one step further, piecing together some of the friends list of none other than Facebook Co-Founder and CEO Mark Zuckerberg.