Although Facebook remains far and away the top social network in terms of accounts, active users, and frequency of visits, it saw a 3 percent drop in active usage between the second quarter of 2013 and the fourth quarter, according to the latest study from GlobalWebIndex.
Steve Hatch, CEO of WPP Group-owned media agency MEC, joined Facebook as regional director for the U.K. and Ireland, filling a post that had been vacant for more than one year, MarketingWeek reported.
3Q EARNINGS CALL: How Is Facebook Responding To The Mobile Transition From An Advertising Standpoint?
Facebook said in its third-quarter earnings report Wednesday that its total advertising revenue for the period was $1.8 billion, up 66 percent when compared with the year-earlier quarter, and mobile accounted for 49 percent of that revenue. During the company’s earnings call Wednesday, Chief Operating Officer Sheryl Sandberg and Chief Financial Officer David Ebersman offered more specific details.
Durgesh Kaushik, who led Facebook’s small business marketing efforts in Europe, the Middle East and Asia, has decided to leave the company and pursue an opportunity in his home country of India. According to a source, Kaushik will become the Deputy General Manager for Product Marketing for Reliance Jio Infocomm.
Kaushik joined Facebook in February 2012, where he designed and tested acquisition and customer lifecycle programs in foreign markets. He worked primarily from the Dublin Facebook office. He also managed email acquisition programs in Europe, the Middle East and Asia for Facebook.
Facebook lost another key overseas executive, as EMEA (Europe, Middle East, and Africa) Director Christian Hernandez announced in a post on his Facebook page that he was leaving the social network to join early-stage venture-capital firm White Star Capital as a managing partner.
Facebook is targeting businesses in the Europe, Middle East, and Africa that have not yet advertised on the social network with ads directing them to the Facebook Start to Success Program, which offers free support for first-time advertisers, as well as a £25 ($39.15) credit toward advertising.
Facebook finally named its replacement for former Vice President and Managing Director for Europe, the Middle East, and Africa Joanna Shields, who left the social network last October: Karmarama Executive Chairman Nicola Mendelsohn is on board as VP for the EMEA region.
Facebook is continuing to grow, shooting past 1 billion users, but where are these people coming from? A new report from social statistics firm Socialbakers shows that many of them are coming from the Middle East and North Africa region, which accounts for an average of 21 new registrations per minute.