Facebook’s Preferred Marketing Developer program added some Turkish flavor with its addition of Istanbul-based Adphorus, an ad-optimization platform that uses the social network’s ads application-programming interface.
The Middle East region is more mobile-friendly than you might think, as a recent study by global market research agency Ipsos, commissioned by Facebook, found that 43 percent of respondents in Egypt, Saudi Arabia, and the United Arab Emirates use at least one other device while watching television, with that figure soaring to 76 percent when isolating the UAE.
Facebook has established a strong presence in London, and its Parse cloud application platform will now follow suit, as its co-founder and CEO, Ilya Sukhar, announced in a blog post that it will begin building a team in London.
Mark Hamilton, who had been a client managing director, Middle East and north Africa, for Starcom Mediavest Group, joined Facebook as head of marketing communications for the central and Eastern Europe, Middle East, and Africa (CEEMEA) regions, The Drum reported.
Although Facebook remains far and away the top social network in terms of accounts, active users, and frequency of visits, it saw a 3 percent drop in active usage between the second quarter of 2013 and the fourth quarter, according to the latest study from GlobalWebIndex.
Steve Hatch, CEO of WPP Group-owned media agency MEC, joined Facebook as regional director for the U.K. and Ireland, filling a post that had been vacant for more than one year, MarketingWeek reported.
3Q EARNINGS CALL: How Is Facebook Responding To The Mobile Transition From An Advertising Standpoint?
Facebook said in its third-quarter earnings report Wednesday that its total advertising revenue for the period was $1.8 billion, up 66 percent when compared with the year-earlier quarter, and mobile accounted for 49 percent of that revenue. During the company’s earnings call Wednesday, Chief Operating Officer Sheryl Sandberg and Chief Financial Officer David Ebersman offered more specific details.