Middle East

Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

STUDY: The Middle East Is The Mobile East, And Facebook Has A Strong Regional Presence

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The Middle East region is more mobile-friendly than you might think, as a recent study by global market research agency Ipsos, commissioned by Facebook, found that 43 percent of respondents in Egypt, Saudi Arabia, and the United Arab Emirates use at least one other device while watching television, with that figure soaring to 76 percent when isolating the UAE.

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3Q EARNINGS CALL: How Is Facebook Responding To The Mobile Transition From An Advertising Standpoint?

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Facebook said in its third-quarter earnings report Wednesday that its total advertising revenue for the period was $1.8 billion, up 66 percent when compared with the year-earlier quarter, and mobile accounted for 49 percent of that revenue. During the company’s earnings call Wednesday, Chief Operating Officer Sheryl Sandberg and Chief Financial Officer David Ebersman offered more specific details.

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