When Facebook introduced its revamped News Feed in March, one of the most immediate reactions was concerns by brands that users’ ability to customize their feeds would impact them and potentially slash into their engagement, despite the social network’s efforts to reassure them. Nearly three months to the day after the debut of the new News Feed, the morning keynote at the AllFacebook Marketing Conference in San Francisco will weigh the impact.
Facebook’s News Feed is sorted by an algorithm that many people call EdgeRank. It weighs not only the timeliness of posts, but their relevance to users. Facebook wants to make sure that the posts users see within News Feed are the ones they’ll be most likely to engage with. It’s why users tend to see posts from pages they’ve commented on and friends they’ve shared with more often than pages and people they don’t really post about. Mike Maghsoudi of PostRocket and Facebook expert Jon Loomer both explained the algorithm in posts recently.
While some companies really know how to do Facebook marketing right, there are many others that are clueless. PostRocket wants to help the latter group. The company’s co-founder, Mike Maghsoudi, recently posted about five mistakes that he’s seen brands make on Facebook.
Not long after Facebook Co-Founder and CEO Mark Zuckerberg announced the redesign of News Feed, several social media, Web, search, and design experts shared their thoughts with AllFacebook. While some love the News Feed’s visual aspects, others worry about what this could mean for pages, as many users may navigate directly to the all friends feed.
There are reports all over the Internet (and this site) that speculate about the best time to post content to Facebook pages. According to PostRocket, they’re all wrong. Co-Founder Mike Maghsoudi wrote that the best time changes depending on where pages’ fan bases are located and when they’re most active. Trying to rely on a general time to post could end up actually hurting pages.
Ever since Facebook tweaked its news feed algorithm (which many people refer to as EdgeRank) in the fall so more users would see more posts from pages with which they’ve positively engaged and fewer from pages they’ve ignored or hidden, many Facebook page marketers have been cursing the company’s name, as their reaches have decreased. But as PostRocket Co-Founder Mike Maghsoudi recently opined, Facebook’s algorithm actually helps pages get their message in front of the users who matter most.
Facebook has recently redesigned its link previews — and for good reason. As Mike Maghsoudi at PostRocket discovered, links are the poorest-performing type of post on Facebook, even though they’re usually utilized most often. Maghsoudi blogged about how Facebook pages can get results from links they post, introducing PostRocket’s newest feature: SmartLink.
What are the keys to success when it comes to the Facebook news feed? “Understanding the Most Valuable Digital Real Estate: The Facebook News Feed,” a panel at the AllFacebook Marketing Conferencein New York Tuesday, presented a forum for six industry experts to ponder that question.
Even if your business doesn’t have the marketing budget of brands such as Taco Bell, Zappos, and Walmart, you can still make an impression on Facebook by studying their tactics for success. Mike Maghsoudi, co-founder of PostRocket, pointed out the things that five brands have done that can be repeated by smaller brands looking to connect with users.
Every Facebook page administrator wants to expand their page’s reach, but they don’t want to dip too far into their coffers to do so. While there isn’t a magic bullet to get into every fan’s news feed, there are some free ways to get the message out to more people who like the page. Mike Maghsoudi, co-founder of PostRocket, gathered up some simple ways pages can reach more fans without spending more bucks.