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Facebook Gifting App EGifter Starts Using Algorithm To Go Beyond Birthdays

egifter

Several Facebook gifting applications have relied upon birthdays to get users to interact. But eGifter, an app from GroupGifting.com, wants to change that. The team recently introduced to its app an algorithm to recommend good times to give gifts other than birthdays. For instance, if a friend posts that they’re celebrating a milestone such as a baby, engagement, or new job, eGifter will learn this and recommend a gift.

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Facebook Pages Get A Global Passport

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Just last year, Facebook launched the parent/child relationship manager, giving companies and brands the opportunity to manage all of their individual locations or franchises. The addition of the parent/child relationship manager had marketers, agencies, and brand managers the world over scratching their heads — if we could connect all of our pages so intricately within a franchise, why couldn’t we do the same internationally? As of Oct. 17, brands that have global presences can officially stop scratching their heads: Facebook announced the rollout of global pages, allowing brands to seamlessly establish one centralized, global identity.

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Facebook Surpasses Google In "Time Spent" On Site Domestically

Facebook surpasses Google Icon

Yesterday, a new statistic based on comScore data showed that Facebook had officially surpassed Google in terms of time spent off all internet users in the United States. While it’s no doubt a major milestone for Facebook, the implications to Google’s business are negligible since the company measures success based on decreasing the time spent on their site.
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