U.S. Men’s National Soccer Team and Sunderland Forward Jozy Altidore, Denver Nuggets Power Forward Kenneth Faried, and San Francisco 49ers Running Back Marcus Lattimore may play different sports, but they all suit up with startup FanTree when it comes to selling unique gear that they help design through flash sales.
Several Facebook gifting applications have relied upon birthdays to get users to interact. But eGifter, an app from GroupGifting.com, wants to change that. The team recently introduced to its app an algorithm to recommend good times to give gifts other than birthdays. For instance, if a friend posts that they’re celebrating a milestone such as a baby, engagement, or new job, eGifter will learn this and recommend a gift.
Just last year, Facebook launched the parent/child relationship manager, giving companies and brands the opportunity to manage all of their individual locations or franchises. The addition of the parent/child relationship manager had marketers, agencies, and brand managers the world over scratching their heads — if we could connect all of our pages so intricately within a franchise, why couldn’t we do the same internationally? As of Oct. 17, brands that have global presences can officially stop scratching their heads: Facebook announced the rollout of global pages, allowing brands to seamlessly establish one centralized, global identity.
Facebook converted the status update area of timeline for pages to a one-stop shop where brands can post milestones, events, and questions from the same menu.
Like it or not, all brand pages will have timeline this Friday. Here are three pointers for these last few days before the mandatory transition.
August is the latest guess for when Facebook will top the one billion user milestone, according to projections from digital marketing agency iCrossing.
Today is Facebook’s seventh birthday, and while we aren’t sure what the company will be doing to celebrate, we wouldn’t be surprised to see the company announce the 600 million user milestone.
Yesterday, a new statistic based on comScore data showed that Facebook had officially surpassed Google in terms of time spent off all internet users in the United States. While it’s no doubt a major milestone for Facebook, the implications to Google’s business are negligible since the company measures success based on decreasing the time spent on their site.