Move over, FOMO, and make room for FOBO: A study by culture experts Crowd DNA for Facebook found that fear of being offline is the new fear of missing out, as 70 percent of respondents aged 13 through 24 from 13 countries said they have to be connected, no matter where they are.
Facebook has been working on improving publisher relationships of late, embarking on a listening tour of sorts to discuss how it can better collaborate with content creators. There have been rumors that Facebook has a plan underway to host publisher content, and while these appear to be unfounded, the social network is without doubt a hub for content consumption.
Fashion magazine Cosmopolitan is offering its own take on daily life hacks and basic lifestyle tips with the launch of Facebook-exclusive video series “Hacksmopolitan,” available via the magazine’s Facebook page.
With the holiday shopping season already upon us (notice how quickly Halloween decorations magically morph into Christmas décor these days?), we’re all surfing online and/or standing in line. And social media remains a major consumer resource. The good news is that Facebook is more popular than YouTube or Pinterest when it comes to holiday shopping preferences. The bad news that if you’re “old” (think baby boomer), you’re probably not using either, anyway.
What are the expectations of users of Facebook and other social networks when they communicate with brands via those channels? Customer-engagement-solutions provider Accent Marketing Services surveyed more than 1,000 U.S. Internet users to find out.
Social advertising company RadiumOne examined six myths about social sharing and the facts that debunk those myths.
Just when you thought Facebook couldn’t possibly get sleazier than apps like Down, formerly known as Bang with Friends, we see another contender jumping into the casual sex game: Facebook itself! Yeah, time to up that user age to 18, parentals. Or something.
Facebook has pretty much decimated organic reach for brands – and this is only expected to get worse. But you’ve invested SO much time (and money) in growing that Facebook fan base, so walking away from it should be your very last option – particularly as, according to a new study from PunchTab, there’s hope for you yet, squirrel.
Yes, we’re talking about Millennials (you may have heard of them) and they have billions to spend and they’re SUPER active on social media. You just need to know how to attract them! (Hint: This post will tell you how.)
From the “Take this with a grain of salt” department: According to a survey (of just 250 adults) conducted by Google for virtual-private-network application provider TunnelBear, 33 percent of millennials would rather be victims of identity theft than reveal the histories of their activities on Facebook.
One of the most important groups on Facebook — in terms of marketing — is millennials. These young adults are the most active on Facebook and the people whom advertisers are trying to figure out. Compass Labs, a Facebook Preferred Marketing Developer in ads and insights, recently answered the question, “What do millennials like?”