While most baseball fans either love or hate the New York Yankees, the team is growing in Facebook popularity. Already the most-liked baseball team on Facebook, the Yankees have added the most likes this past week of any Major League Baseball team, and by a wide margin. The team that has gained the second-most likes this week is the Los Angeles Dodgers, followed by the Boston Red Sox, and the Atlanta Braves.
The Major League Baseball team atop PageData‘s people talking about this leader board happens to be at the bottom of its division. The Los Angeles Dodgers, who are in last place in the National League West, are the most-talked-about team on Facebook right now, with an increase in 79,737 people discussing the club this week. In second place are divisional rivals the San Francisco Giants.
Success on the field translates into success in terms of adding Facebook likes for Major League Baseball teams, according to a new analysis from digital agency iStrategyLabs comparing likes at the All-Star Break of the 2011 and 2012 seasons.
Social media agency Enter:new Media teamed up with Cleveland Indians fan blog Did The Tribe Win Last Night, on a competition to see which Major League Baseball team in the Indians’ division, the American League Central, can score the most Facebook engagement.