Last March, social marketing solutions provider SocialCode pegged Duke University as the winner of the 2013 NCAA Division I Men’s Basketball Championship tournament, as did Facebook, both based on social data. They were both wrong, as the University of Louisville took home the trophy. This year, Facebook once again selected Duke as the victor in the 2014 NCAA Division I Men’s Basketball Championship tournament, based on the number of posts and words related to each school in the two weeks leading up to this past Sunday, when the field was selected. And now SocialCode followed suit, also going with the Blue Devils based on its study of “thousands of social signals.”
The Boston Red Sox wrapped up the 2013 World Series title Wednesday night with a 6-1 victory over the St. Louis Cardinals, and the teams’ performances on Facebook mirrored the on-field action, as the Red Sox were responsible for 62 percent of World Series chatter on the social network, compared with 38 percent for the Cardinals, and Red Sox Designated Hitter and First Baseman David Ortiz, who was voted Most Valuable Player of the World Series, received four times more buzz than any other player.
The 2013 World Series got off to a rousing start for the Boston Red Sox Wednesday night, as the home team routed the visiting St. Louis Cardinals 8-1, while capturing 62 percent of Facebook chatter related to the game, compared with 38 percent for the Redbirds.
The 2013 college football season kicked off with a handful of games Thursday night, and Data Editor Robert D’Onofrio helped Facebook users prepare for the first weekend of tailgating by analyzing the social network’s fans of the top 25 teams in the AP preseason rankings, uncovering some surprising findings, and some that were not so surprising.
With the 2013 NCAA Division I Men’s Basketball Championship tournament set to tip off Tuesday, Michael Bailey of the Facebook Data Science Team filled out his brackets with information on Facebook likes in a note on the Sports on Facebook page.
We recently profiled the race of Republican U.S. Senate candidate Ted Cruz in Texas, whose Facebook strategy helped earn him a win in that state’s primary last month. We thought we’d take a look at another grassroots campaign leveraging the social network, this one in Missouri’s large seventh congressional district, featuring political neophyte and Democratic challenger Jim Evans pitted against incumbent GOP Rep. Billy Long.
Missouri Republican voters cast ballots Tuesday in a tightly contested three-way Senate primary race, and one candidate was not only leading in the polls ahead of the vote, but seemingly running away with the race on Facebook. However, despite losing his primary race to Rep. Todd Akin (R-Mo.) Tuesday night, there are lessons that candidates can learn from businessman John Brunner’s Facebook strategy.
The remaining Republican presidential contenders are rallying Facebook supporters in Colorado, Minnesota, Missouri and Maine.
Teachers in Missouri rang in the early days of the school year with a victory in the Missouri state Senate, where a law prohibiting Facebook friendships between teachers and students was repealed.
On August 28 a new law will come into effect that might put the kaboosh on any exclusive or private social media site conversations between students and their teachers in Missouri, and the latter aren’t exactly thrilled about it.