Missouri

MARCH MADNESS: SocialCode Picks Duke, Too

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Last March, social marketing solutions provider SocialCode pegged Duke University as the winner of the 2013 NCAA Division I Men’s Basketball Championship tournament, as did Facebook, both based on social data. They were both wrong, as the University of Louisville took home the trophy. This year, Facebook once again selected Duke as the victor in the 2014 NCAA Division I Men’s Basketball Championship tournament, based on the number of posts and words related to each school in the two weeks leading up to this past Sunday, when the field was selected. And now SocialCode followed suit, also going with the Blue Devils based on its study of “thousands of social signals.”

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Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Sign-up before November 10 to get $50 OFF with early bird pricing. Register now!

How The Boston Red Sox Dominated Facebook While Winning The 2013 World Series

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The Boston Red Sox wrapped up the 2013 World Series title Wednesday night with a 6-1 victory over the St. Louis Cardinals, and the teams’ performances on Facebook mirrored the on-field action, as the Red Sox were responsible for 62 percent of World Series chatter on the social network, compared with 38 percent for the Cardinals, and Red Sox Designated Hitter and First Baseman David Ortiz, who was voted Most Valuable Player of the World Series, received four times more buzz than any other player.

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Mo. Congressional Campaign Hinges On Facebook

JimEvans

We recently profiled the race of Republican U.S. Senate candidate Ted Cruz in Texas, whose Facebook strategy helped earn him a win in that state’s primary last month. We thought we’d take a look at another grassroots campaign leveraging the social network, this one in Missouri’s large seventh congressional district, featuring political neophyte and Democratic challenger Jim Evans pitted against incumbent GOP Rep. Billy Long.

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Missouri Candidate Wins Facebook Race But Loses Election

JohnBrunner

Missouri Republican voters cast ballots Tuesday in a tightly contested three-way Senate primary race, and one candidate was not only leading in the polls ahead of the vote, but seemingly running away with the race on Facebook. However, despite losing his primary race to Rep. Todd Akin (R-Mo.) Tuesday night, there are lessons that candidates can learn from businessman John Brunner’s Facebook strategy.

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