Facebook continued to mark National Cyber Security Awareness Month with content aimed at keeping its users safe on the social network, and the latest installment is an infographic containing tips for how small and midsized businesses can protect their pages.
Facebook launched an updated version of iPhone application Paper with an eye toward taking advantage of the larger screen sizes of Apple’s recently introduced iPhone 6 and iPhone 6 Plus, Paper design lead Mike Matas announced in a Facebook post.
In its rush to continually evolve its product, Facebook often makes leaps forward in many areas, and sometimes that involves two steps back. But in the case of the nearly anonymous “other” folder and its complete omission from the highly touted Facebook Messenger applications, I guess the steps back sent it over a cliff — or maybe Facebook realizes how entirely useless this folder is and plans to kill it off. Wait, what “other” folder? Exactly.
The best time to reach someone with targeted advertising has nothing to do with the time of day or day of the week when it comes to gamers: Results were optimal when gamers were targeted during moments in game play when they experienced emotions related to rescue or reward, according to the latest research from mobile game ad platform MediaBrix.
Social marketing platform Nanigans, a Facebook Strategic Preferred Marketing Developer, analyzed more than 300 billion ad impressions on the social network during the third quarter of 2014 from clients using its advertising automation software, and it found that 95 percent of total ad spend went to Facebook’s three main direct-response ad units: unpublished link ads, mobile application install ads and domain ads.
Facebook often comes into play during natural disasters or other crisis situations as a means for users to check on friends and loved ones, or alert them that they are safe. The social network introduced a tool Thursday to simplify the process, Safety Check.
The iOS tool behind the user interface for Facebook’s Paper iPhone application was open-sourced by the social network Wednesday, iOS engineer Nadine Salter, Instagram iOS engineering manager Scott Goodson and software engineer Andrew Pouliot revealed in a post on the Facebook engineering blog.
Social recruiting solution Jobvite released the seventh version of its annual Social Recruiting Survey Wednesday, and the survey of more than 1,800 recruiters and human-resources professionals across various industries and regions found that social recruiting continues to become a priority for them, and that while Facebook has carved out a significant niche, LinkedIn is still the social network of choice on the recruiting side.