One of the biggest advantages that Facebook offers to advertisers is the ability to conduct precise interest targeting. Brands have the ability to target their Facebook updates directly to precise niche audiences based on people’s interests that they have shared with Facebook.
For every person who has ever posted that really unfortunate picture of drawing genitalia on the sleeping drunk guy at the college kegger or posted some really awful poetry to their inamorata after a bad break-up thinking they were going to win them back … now there’s a brand new way to humiliate yourself: Voice Messaging on Facebook.
Facebook continues to make strides in becoming the “cross-platform platform,” as today the company announced a way to track performance of advertising across devices. This will enable advertisers to see how people are balancing desktop, mobile and tablet before they make a conversion.
Facebook engineers have solved a long-term mobile bugging issue in iOS, reducing its crash rate by more than 50 percent. According to the company’s engineering blog, one of mobile’s top crashes was in the Apple Core Data system. The team received the crashes into a report analyzer, but it took months for them to create the correct approach to the problem.
According to a new study by G/O Digital, when people want to find out more about a local small business — they check Facebook more than any other social channel. G/O Digital, a Gannett company, found that when asked which social channel users go to in order to find out about a local business, Facebook led the way at 62 percent. Pinterest was second at 12 percent, and Twitter third at 11 percent.
What’s wrong with Facebook blue, anyway? The promise of changing the colors of users’ Facebook profiles is once again being used to bait victims of the scam into installing malware, according to Cheetah Mobile.
Facebook announced in a post on its developer blog that the migration to the new format for mobile application ads is underway, and the social network offered some best practices and unveiled a new tool, the app ads helper.