When Facebook announced its intent to acquire cross-platform messaging application WhatsApp in February, questions surfaced on whether WhatsApp and Messenger would remain separate — which they have — or be combined. Facebook co-founder and CEO Mark Zuckerberg discussed how the two apps coexist during the company’s third-quarter earnings call Tuesday.
1 billion is the magic number for Facebook co-founder and CEO Mark Zuckerberg, who was not referring to dollars (directly, anyway), but to user totals for when Messenger, WhatsApp, Instagram and search will “start to become meaningful businesses,” he said during the social network’s third-quarter earnings call Tuesday.
What are Facebook co-founder and CEO Mark Zuckerberg’s plans for the company over the next three, five and 10 years? He went into great detail on those plans during the social network’s third-quarter earnings call Tuesday.
As a result of the official closing of Facebook’s acquisition of cross-platform messaging application WhatsApp, the first clear picture of WhatsApp’s financial results emerged in the form of a Form 8-K/A filed with the Securities and Exchange Commission by its new parent company Tuesday, and the picture wasn’t a pretty one when it came to net loss.
Mobile growth was everywhere to be found among Facebook’s third-quarter-2014 financial results, as mobile advertising revenue accounted for approximately 66 percent of total ad revenue for the period, up from 49 percent in the third quarter of 2013, while growth among mobile daily active users and monthly active users far outpaced the respective figures for overall DAUs and MAUs.
Facebook is now fully integrated with the Cocos2d-x game engine from Chukong Technologies, the social network and the mobile entertainment developer announced in a post on the Facebook developer blog.
Facebook announced improvements to the ways that users upload photos to the social network via its iOS and Android flagship applications, allowing users to choose the exact order in which photos will appear, as well as composing introductions to photo posts and captions for individual photos.
Facebook’s transformation into a mobile company has found its way into third-quarter-2014 statistics on clients of digital marketing agency 3Q Digital, which reported that mobile impressions were up 51 percent compared with the second quarter of 2014, while clicks rose 180 percent, click-through rates were up 85 percent and cost per click dropped 40 percent.
The saying, “Imitation is the sincerest form of flattery,” does not apply in the world of applications, as the Rooms anonymous chatting app Facebook released last week raised the ire of the developers of Room, an iPhone app that debuted last month, as both apps allow users to create chat rooms and invite others to participate, without requiring real names.