Despite recent reports that Facebook will announce its mobile ad network at its F8 global developer conference in San Francisco April 30, Chief Operating Officer Sheryl Sandberg didn’t have much to say on the subject during the company’s first-quarter earnings call Wednesday.
Despite Facebook’s move away from HTML5 and toward building its own native applications, Co-Founder and CEO Mark Zuckerberg spoke kindly of HTML5 during the company’s first-quarter earnings call Wednesday.
Legend has it that when famous bank robber Willie Sutton was asked why he targeted banks, he replied, “Because that’s where the money is,” and the same logic applies to why Facebook’s quarterly earnings calls devote so much time to advertising. The social network’s first-quarter earnings call Wednesday was no exception.
Facebook has become a virtual newsroom of sorts, with a recent study by the Pew Research Center’s Journalism Project finding that three out of 10 U.S. adults get at least some news while on Facebook, and 78 percent of Facebook users see news while navigating the site. Now, the social network is aiming to become an invaluable resource for journalists and media organizations, announcing that it teamed up with social content discovery outfit Storyful to launch FB Newswire.
Facebook topped 1 billion monthly active users in October 2012, and the social network announced another milestone in its first-quarter-2014 earnings release, as it has now surpassed 1 billion mobile MAUs, ending the quarter at 1.008 billion.
Social gifting company Cleverbug and its CleverCards online greeting card service were the subject of the most recent edition of Facebook’s Success Stories, as the social network recognized Cleverbug’s gains in reach and conversions over the past 12 months.
Facebook caught a great deal of flak when it introduced auto-play videos into the News Feed late last year, but they appear to be working for brands, as Adobe revealed in its Q1 2014 Social Intelligence Report that engagement with those videos was up 58 percent in the first quarter of 2014 compared with the fourth quarter of 2013, and up 25 percent year-over-year.
With Facebook’s first-quarter earnings call set for Wednesday after the close of trading, digital marketing agency 3Q Digital offered a preview of the social network’s potential advertising results by sharing data from its clients across a variety of advertiser objectives and verticals.
Facebook initially began testing a mobile ad network in September 2012, and it began performing a second round of testing in September 2013. The tests will become reality in an announcement at its F8 global developer conference in San Francisco April 30, “multiple sources” told Re/code.