Facebook Head of Mobile Release Engineering Christian Legnitto and Head of Open-Source Projects James Pearce spoke about the social network’s transition to a mobile company and its mobile open-source projects at a whiteboard session at its headquarters in Menlo Park, Calif., earlier this week, TechCrunch reported.
In a survey of 500 U.S. respondents who activated mobile phones from June through September, Facebook dominated in terms of usage, with 45 percent citing the social network as one of their three most frequently used applications, far ahead of second-place Twitter, at 13 percent, and No. 3 Candy Crush Saga, at 11 percent, according to Consumer Intelligence Research Partners.
Some Facebook advertisers are now able to preview their mobile application install ads directly on their mobile devices, complete with active install buttons.
Facebook detailed the changes to its News Feed algorithm that were reported earlier, saying in a Newsroom post that average referral traffic to media sites has leapt by more than 170 percent in the past year.
Like most nonprofits, the PKD Foundation aims to raise awareness of the issue it seeks to solve. Greater awareness leads to greater interest from scientists, politicians, and potential donors in working for a cure.
Facebook confirmed that it is beta-testing customizable lock screens for its Home Android overlay, along with several new features that were rolled out Tuesday night to participants in its Facebook for Android Beta Testers program.
Facebook’s emphasis on mobile will not take a vacation for the holiday shopping season, as the social network offered some tips for marketers looking to incorporate mobile into their Facebook promotion mix in a post on the Facebook for Business page.
Facebook and its Parse cloud-application platform held Mobile Developer Day at the social network’s headquarters in Menlo Park, Calif., last week, and the social network posted a handful of videos on the Facebook Developers YouTube page for interested parties who could not attend.
Earlier this month, Facebook announced the launch of a new ad product aimed at helping brands target Hispanic users, as well as the hire of former Univision Vice President of Network and Interactive Sales Christian Martinez as head of U.S. Hispanic sales. Martinez offered more details on the social network’s Hispanic marketing goals in an interview with Portada.