Mobile

Facebook Launches Offers For Android

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Facebook announced Friday that it is making offers available to Android users. In April, Facebook made mobile offers available to iOS users. Facebook pointed out that these offers posts will have a simplified layout with larger images and clear call-to-action buttons (get offer/shop now). Facebook also said users will have more control over whether or not they want to share offer page posts.

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5 Facebook Consumer Interaction Drivers From Sigmund Freud

MarkSpangler

Sigmund Freud is famous for making society’s understanding of the conscious mind versus the unconscious mind popular. The conscious mind is associated primarily with our current moment of perceptions and awareness, while the unconscious mind largely motivates the actions in our lives — even if these motivational drivers are only available to us in a disguised form. If you compare the mind to an iceberg, as Freud often did, the unconscious is the large mass unexposed below water level. Humans: We are complex beings, aren’t we? Now let’s fast-forward about 100 years: How do we use Freud’s principles to create extremely successful and engaging social and mobile marketing solutions?

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Facebook Adds Star Rating Recommendations To Desktop Pages

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Recommendations are a huge part of Graph Search. When users seek restaurants or bookstores their friends have liked, Facebook shows the average amount of stars their friends have assigned when rating those places. Previously, star ratings were available only through mobile and through random sidebar polling, but Inside Facebook noticed that Facebook recently added the ability to visit pages from desktop and rate them.

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