The newest app from Facebook/Instagram — leaked last week — Bolt, is official. The company announced Tuesday that Instagram Bolt has been launched for iOS and Android users in New Zealand, Singapore and South Africa. Bolt is a way for people to quickly share images via one-on-one messaging, somewhat similar to the most recent app Facebook launched, Slingshot.
More advertisers are discovering Facebook’s complex ad models, such as retargeting via Facebook Exchange and Website Custom Audiences. How effective can these techniques be? A new study by AdRoll, a Facebook Exchange partner, showed that by using both FBX and Website Custom Audiences, the CPM of News Feed ad impressions on mobile was 57 percent lower than desktop, generating a 10 percent higher click-through rate. It led to a 61 percent lower cost-per-click for News Feed ads on mobile compared to desktop.
Facebook is looking for users of its new Slingshot photo- and video-sharing application to join a panel and take part in a three-month study.
Facebook users who want to send and receive messages via their iOS and Android devices will soon only be able to do so via the social network’s Messenger applications, as messaging will be removed from its flagship applications for both operating systems, Facebook confirmed to TechCrunch.
Facebook announced in its Form 10-Q filing with the Securities and Exchange Commission last week that it was extending its deadline to close its acquisition of messaging service WhatsApp by one year, to Aug. 19, 2015.
Arranging a ride home via Facebook Messenger? It could be possible down the road, as Re/code reported that Facebook Co-Founder and CEO Mark Zuckerberg and Uber CEO Travis Kalanick have engaged in preliminary discussions about adding the service, which matches available cars and riders, to the messaging application.
Facebook Co-Founder and CEO Mark Zuckerberg said during the company’s second-quarter earnings call Wednesday that when it comes to payments, the social network considers itself a partner to existing players, and not a competitor.
One topic that doesn’t come up too often during Facebook’s earnings calls is privacy, since it has little direct bearing on financial results, but Jefferies Analyst Brian Pitz brought up the topic during the company’s second-quarter earnings call Wednesday, and Co-Founder and CEO Mark Zuckerberg was only too happy to oblige.