Facebook users between the ages of 13 and 24 turn to the social network to express themselves by sharing photos, videos, jokes and information about themselves, according to the fourth installment of a joint study by Facebook and culture experts Crowd DNA.
In-application mobile ad inventory exchange MoPub can now offer access to advertising-automation software from social marketing platform Nanigans, a Facebook Strategic Preferred Marketing Developer, following the announcement Tuesday of a partnership between the two companies.
Facebook users are going to like this news, and page administrators will likely not: The social network announced Friday that users will begin seeing fewer promotional posts — not ads, but posts from pages – in their News Feeds starting in January.
Data outfit Umbel is gearing up for the holiday shopping season with a new vertical offering aimed at helping brands own customer data, gain actionable insights and customize their marketing and sales efforts to drive return on investment.
Facebook Strategic Preferred Marketing Developer and social marketing platform Shift announced the release of the next generation of its platform, which includes people-based marketing and measurement tools, enhanced automation technology, comprehensive reporting and a re-engineered programmatic ads solution.