Facebook announced version 1.1 of its Paper iPhone application, with new features including notifications for birthdays and events; photo comments; group updates; and new article covers for select publishers.
Facebook released version 9.0 of its flagship iOS application, and the most prominent new feature is the ability for users to reply directly to comments on posts by pages that have enabled the feature.
Facebook is officially introducing a feature it has toyed with in simpler form in the past, as the social network announced the launch of Nearby Friends in a Newsroom post, saying that it will be available to U.S. Android and iPhone users “in the coming weeks.”
Facebook Co-Founder and CEO Mark Zuckerberg spoke with Farhad Manjoo of The New York Times’ Bits blog about the Facebook Creative Labs initiative to create new mobile applications, the differences between Facebook Messenger and WhatsApp, and turning 30, among other things.
On April 15, HasOffers and Kontagent had to deal with more than just paying taxes: They were forced to drop support for Facebook mobile ad tracking due to violations of policy for retaining too much user data. This was a surprise to many in the industry when it was first announced, because Facebook depends on its mobile measurement partners to help measure the effectiveness of its mobile ads. Advertisers rely on these mobile tracking solutions because they offer cross-platform products that support Google, Apple iAds, and Millennial Media, as well as Facebook.
Facebook appears to be testing what amounts to a free mobile ad unit for publishers, with posts in users’ mobile News Feeds that closely resemble mobile application install ads, aimed at enticing users to like publishers’ pages, under the heading, “Get Interesting News.”
As previously speculated, the Federal Trade Commission approved Facebook’s $19 billion acquisition of cross-platform messaging service WhatsApp, stressing that WhatsApp must honor its commitment to maintain its pre-Facebook privacy practices.
On Election Day 2010 in the U.S., Facebook featured an “I Voted” button that users could click to display a message that they had participated in the election, and a study by the University of California San Diego found that those messages drove an additional 340,000 or so voters to the polling stations. The social network extended the initiative for the 2014 Lok Sabha elections in India, which began Monday and run for nine days, with results to be announced May 16.