Better communication between applications will improve the mobile experience. In the past several months, Google, Apple and Facebook have announced deep-linking initiatives that vary based on company goals. In this article we’ll discuss the motivations behind them and a brief technical overview of each solution.
Mobile Ad Network
Two weeks ago, Facebook announced App Links, a proposed standard for routing traffic between mobile applications. If the app developer community adopts the App Links standard, there will finally be a cross-platform standard for linking between apps. It will also help drive significant new revenue for Facebook’s ad products.
Facebook Chief Operating Officer Sheryl Sandberg may not have had much to say about the social network’s reported launch of a mobile ad network during the company’s first-quarter earnings call Wednesday, but someone apparently spilled the beans to Josh Constine of TechCrunch, as he reported that the mobile ad network, named Facebook Audience Network, will officially be announced at Facebook’s F8 global developer conference in San Francisco April 30.
Despite recent reports that Facebook will announce its mobile ad network at its F8 global developer conference in San Francisco April 30, Chief Operating Officer Sheryl Sandberg didn’t have much to say on the subject during the company’s first-quarter earnings call Wednesday.
Facebook caught a great deal of flak when it introduced auto-play videos into the News Feed late last year, but they appear to be working for brands, as Adobe revealed in its Q1 2014 Social Intelligence Report that engagement with those videos was up 58 percent in the first quarter of 2014 compared with the fourth quarter of 2013, and up 25 percent year-over-year.
Facebook initially began testing a mobile ad network in September 2012, and it began performing a second round of testing in September 2013. The tests will become reality in an announcement at its F8 global developer conference in San Francisco April 30, “multiple sources” told Re/code.
It’s round two for Facebook’s mobile ad network test: After beginning to test a mobile ad network in September 2012, and then putting the project on pause in December of that year, the social network is in test mode again.
Facebook Tuesday began testing what may end up being the solution to its mobile advertising woes: The social network’s new mobile ad network is an experiment in which advertisers can target mobile users of the social network with ads for applications or websites based on their Facebook data generated from their visits to other apps or mobile sites.