Mobile Ad Network

Mediabistro Course

Applied Web Analytics

Applied Web Analytics Starting July 22, learn a deeper knowledge of traditional web analytics measurement for online marketing and advertising and other digital tools including media and mobile devices. You'll learn how to select key performance indicators to measure your website, set goals and produce results, integrate analytic efforts into your marketing strategy and more. Register now!

Facebook Audience Network: More Details On Impending Launch Of Mobile Ad Network

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Facebook Chief Operating Officer Sheryl Sandberg may not have had much to say about the social network’s reported launch of a mobile ad network during the company’s first-quarter earnings call Wednesday, but someone apparently spilled the beans to Josh Constine of TechCrunch, as he reported that the mobile ad network, named Facebook Audience Network, will officially be announced at Facebook’s F8 global developer conference in San Francisco April 30.

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REPORT: Brands’ Auto-Play Videos On Facebook Deliver Strong Engagement In 1Q

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Facebook caught a great deal of flak when it introduced auto-play videos into the News Feed late last year, but they appear to be working for brands, as Adobe revealed in its Q1 2014 Social Intelligence Report that engagement with those videos was up 58 percent in the first quarter of 2014 compared with the fourth quarter of 2013, and up 25 percent year-over-year.

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