As more users access Facebook from their mobile phone, it’s not always a smartphone. Now Facebook has made it easier for companies to target ads to people using feature phones. Sister site Inside Facebook noted that the Power Editor and Ads Application Programming Interface (API) includes better options for targeting ads at feature phone users only.
When users start getting Facebook Home on Android devices, there won’t be paid advertising. But much like other Facebook products, it’s likely coming. Co-Founder and CEO Mark Zuckerberg didn’t rule it out when the product was announced last week. Todd Herrold, senior director of product marketing at Kenshoo Social, talked with AllFacebook about how Facebook Home can change mobile advertising.
Recently, eMarketer announced that mobile Facebook advertising now receives more mobile display advertising dollars than any other network or platform, including major players like Google. Here are five ways to master mobile advertising on Facebook if you’re late to the game.
Facebook has been trying to make sure that the application install ads that users see on mobile are relevant. The company announced Wednesday that advertisers can now target their app install ads to users of specific versions of iOS or Android operating systems, and those who are currently on Wi-Fi, among other options.
Nanigans announced Thursday that it has the solution for brands seeking return on investment on their Facebook mobile ad campaigns. Its new platform allows mobile application developers to acquire profitable customers at scale in a fast and cost-efficient manner, while leveraging real-time analytics, predictive algorithms, automated bidding, and ad management.
Last week, Facebook entered the gift card market with the Facebook Card — a new addition to Facebook Gifts. Unlike other gift card options offered by Gifts, this is a plastic card that can be used at Target, Sephora, Jamba Juice, and Olive Garden. Noah Mallin, vice president of social media for brand agency Digitas, thinks that the Facebook Card could be a very powerful way that brands learn more about users’ spending habits, and it could also revolutionize mobile ads.
The main knock against Facebook in financial circles has been its inability to prove that it can be a solid buy for investors, especially in the way of mobile monetization. However, stock analysis firm Trefis thinks that Facebook has done enough in this field, and should be able to share a positive outlook in its fourth-quarter earnings call Wednesday.
Ever since Facebook went public last year, the company has been looking for ways to monetize, especially on mobile. Jason Spievak, CEO of RingRevenue, has an idea that could be a game-changer for businesses (especially local ones) on Facebook — a call button on mobile ads. If customers have questions or want to make purchases based off ads they see on their mobile news feeds, they can contact businesses with one touch.
On Tuesday, a report detailed that Facebook is planning to implement 15-second video advertisements that automatically play — an effort to grab television ad dollars. The reaction around the Internet was swift and negative, criticizing the social network for being too invasive by making the ads play instantly, forcing users to push pause or stop. But how effective are video ads in the first place?
Some users may be seeing a new kind of ad in their mobile news feeds, as Facebook is testing a more visual approach to sponsored stories, which prompt users to like a page. TechCrunch reported that the site is showing off a a new format for sponsored stories, including a big, bold photo.