Mobile ads - AllFacebook

Facebook Makes It Easier For Advertisers To Target Feature Phone Users

Justin Lafferty — Thu, 25 Apr 2013 12:29:41 +0000

As more users access Facebook from their mobile phone, it’s not always a smartphone. Now Facebook has made it easier for companies to target ads to people using feature phones. Sister site Inside Facebook noted that the Power Editor and Ads Application Programming Interface (API) includes better options for targeting ads at feature phone users only.

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Pondering Advertising On Facebook Home

Justin Lafferty — Tue, 09 Apr 2013 15:37:48 +0000

When users start getting Facebook Home on Android devices, there won’t be paid advertising. But much like other Facebook products, it’s likely coming. Co-Founder and CEO Mark Zuckerberg didn’t rule it out when the product was announced last week. Todd Herrold, senior director of product marketing at Kenshoo Social, talked with AllFacebook about how Facebook Home can change mobile advertising.

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5 Tips For Mastering Mobile Facebook Advertising

Guest Writer — Tue, 09 Apr 2013 14:15:14 +0000

Recently, eMarketer announced that mobile Facebook advertising now receives more mobile display advertising dollars than any other network or platform, including major players like Google. Here are five ways to master mobile advertising on Facebook if you’re late to the game.

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Facebook Expands Mobile App Install Ad Options

Justin Lafferty — Wed, 27 Mar 2013 15:41:23 +0000

Facebook has been trying to make sure that the application install ads that users see on mobile are relevant. The company announced Wednesday that advertisers can now target their app install ads to users of specific versions of iOS or Android operating systems, and those who are currently on Wi-Fi, among other options.

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Nanigans Launches ROI-Based Facebook Mobile Ad Platform

Justin Lafferty — Thu, 07 Feb 2013 12:47:11 +0000

Nanigans announced Thursday that it has the solution for brands seeking return on investment on their Facebook mobile ad campaigns. Its new platform allows mobile application developers to acquire profitable customers at scale in a fast and cost-efficient manner, while leveraging real-time analytics, predictive algorithms, automated bidding, and ad management.

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What Does The Facebook Card Mean For Brands?

Justin Lafferty — Tue, 05 Feb 2013 14:53:33 +0000

Last week, Facebook entered the gift card market with the Facebook Card — a new addition to Facebook Gifts. Unlike other gift card options offered by Gifts, this is a plastic card that can be used at Target, Sephora, Jamba Juice, and Olive Garden. Noah Mallin, vice president of social media for brand agency Digitas, thinks that the Facebook Card could be a very powerful way that brands learn more about users’ spending habits, and it could also revolutionize mobile ads.

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Has Facebook Made Enough Progress In Mobile Monetization?

Justin Lafferty — Tue, 29 Jan 2013 19:36:28 +0000

The main knock against Facebook in financial circles has been its inability to prove that it can be a solid buy for investors, especially in the way of mobile monetization. However, stock analysis firm Trefis thinks that Facebook has done enough in this field, and should be able to share a positive outlook in its fourth-quarter earnings call Wednesday.

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Call Button: An Answer To Facebook’s Mobile Ad Woes?

Justin Lafferty — Wed, 23 Jan 2013 15:54:56 +0000

Ever since Facebook went public last year, the company has been looking for ways to monetize, especially on mobile. Jason Spievak, CEO of RingRevenue, has an idea that could be a game-changer for businesses (especially local ones) on Facebook — a call button on mobile ads. If customers have questions or want to make purchases based off ads they see on their mobile news feeds, they can contact businesses with one touch.

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Should Facebook Move Forward With Autoplay Video Ads?

Justin Lafferty — Wed, 19 Dec 2012 15:57:51 +0000

On Tuesday, a report detailed that Facebook is planning to implement 15-second video advertisements that automatically play — an effort to grab television ad dollars. The reaction around the Internet was swift and negative, criticizing the social network for being too invasive by making the ads play instantly, forcing users to push pause or stop. But how effective are video ads in the first place?

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Facebook Testing More Visual Mobile Sponsored Stories

Justin Lafferty — Wed, 28 Nov 2012 19:47:04 +0000

Some users may be seeing a new kind of ad in their mobile news feeds, as Facebook is testing a more visual approach to sponsored stories, which prompt users to like a page. TechCrunch reported that the site is showing off a a new format for sponsored stories, including a big, bold photo.

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Facebook Phone Could Be On The Market Next Year

Justin Lafferty — Thu, 26 Jul 2012 14:03:19 +0000

Like the Facebook application for your mobile device? Why not go all out and invest in a Facebook phone? Bloomberg claims that Facebook is reportedly working with HTC and could release a Facebook smartphone mid-2013.

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AdParlor: Mobile Facebook Ads Are Effective, Especially On Android

Justin Lafferty — Tue, 24 Jul 2012 19:22:13 +0000

As Facebook Co-Founder and CEO Mark Zuckerberg wonders how the company can make money off mobile users, there’s some good news out there. New numbers from AdParlor, which manages Facebook ad campaigns for companies such as American Express and Audi, show that more people are clicking on mobile ads than desktop ads.

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Facebook To Start Tracking Mobile Apps For Targeted Ads

Justin Lafferty — Fri, 06 Jul 2012 15:37:19 +0000

Facebook has been under scrutiny since its initial public offering regarding its ability to make money off mobile. Later this month, the company plans to offer developers and advertisers the opportunity to place targeted ads — based on what applications people use — in mobile news feeds, The Wall Street Journal reports.

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