Mobile advertising - AllFacebook

Pondering Advertising On Facebook Home

Justin Lafferty — Tue, 09 Apr 2013 15:37:48 +0000

When users start getting Facebook Home on Android devices, there won’t be paid advertising. But much like other Facebook products, it’s likely coming. Co-Founder and CEO Mark Zuckerberg didn’t rule it out when the product was announced last week. Todd Herrold, senior director of product marketing at Kenshoo Social, talked with AllFacebook about how Facebook Home can change mobile advertising.

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5 Tips For Mastering Mobile Facebook Advertising

Guest Writer — Tue, 09 Apr 2013 14:15:14 +0000

Recently, eMarketer announced that mobile Facebook advertising now receives more mobile display advertising dollars than any other network or platform, including major players like Google. Here are five ways to master mobile advertising on Facebook if you’re late to the game.

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Has Facebook Made Enough Progress In Mobile Monetization?

Justin Lafferty — Tue, 29 Jan 2013 19:36:28 +0000

The main knock against Facebook in financial circles has been its inability to prove that it can be a solid buy for investors, especially in the way of mobile monetization. However, stock analysis firm Trefis thinks that Facebook has done enough in this field, and should be able to share a positive outlook in its fourth-quarter earnings call Wednesday.

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Facebook’s Mobile Advertising Interface Was Built By Interns

Justin Lafferty — Thu, 11 Oct 2012 15:48:15 +0000

Interns at Facebook are responsible for much more than getting coffee and making copies. They make valuable contributions. Peter Cottle, a graduate student at the University of California, Berkleley, and future Facebook engineer, reflected on his internship with the social network, writing that himself and another intern were responsible for most of the work on the site’s first mobile advertising interface.

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Facebook COO Sheryl Sandberg Talks With Charlie Rose, Marc Andreessen

Jennifer Moire — Tue, 02 Oct 2012 19:13:45 +0000

Facebook Chief Operating Officer Sheryl Sandberg spoke of the importance that mobile will play in the social network’s evolution in a wide-ranging interview with board member Marc Andreessen and talk-show host Charlie Rose Tuesday at IAB MIXX, the annual event held during Advertising Week 2012 in New York, and the interview was broadcast via the Facebook Marketing Talks live channel.

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Facebook To Start Tracking Mobile Apps For Targeted Ads

Justin Lafferty — Fri, 06 Jul 2012 15:37:19 +0000

Facebook has been under scrutiny since its initial public offering regarding its ability to make money off mobile. Later this month, the company plans to offer developers and advertisers the opportunity to place targeted ads — based on what applications people use — in mobile news feeds, The Wall Street Journal reports.

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