Analytics platform App Annie announced that its Advertising Analytics offering is now integrated with Facebook, allowing users to track their advertising data from the social network alongside their applications’ download and revenue metrics.
Mobile App Ads
Facebook began testing the ability for Power Editor users to preview News Feed ads as early as last September, and the social network confirmed to sister blog Inside Facebook that it began rolling out the feature and other changes to Power Editor last week, with all Power Editor users receiving the updates “over the next few weeks.”
Facebook announced in a post on its developer blog that the migration to the new format for mobile application ads is underway, and the social network offered some best practices and unveiled a new tool, the app ads helper.
Facebook is sharpening the precision of the targeting options available for its mobile application ads, allowing developers to target specific devices, rather than simply operating systems and versions.
Facebook introduced App Links, an open, cross-platform solution for application-to-app linking, at its F8 global developer conference in San Francisco April 30, and the social network announced in a developer blog post Tuesday that more than 1 billion unique App Links have been enabled by mobile developers, adding that App Links can now be used in mobile app ads through Preferred Marketing Developers.
In the wake of Facebook’s dismissal of attribution analytics provider HasOffers and mobile analytics provider Kontagent from its mobile measurement partner program, the social network is sending emails to HasOffers users, recommending Ad-X and AppsFlyer as potential replacements.
Ad revenue accounted for $2.34 billion of Facebook’s fourth-quarter-2013 revenue total of $2.59 billion, so it’s no surprise that the social network’s advertising results and initiatives were the topic of the lion’s share of discussion during its earnings call Wednesday.