Mobile App Install Ads - AllFacebook

Mobile App Install Ads - AllFacebook http://allfacebook.com The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More! Copyright 2013 Fri, 17 May 2013 23:00:31 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 Facebook Highlights 1Q 2013 Advertising Achievements

Facebook’s transition to a mobile-first company continued with great speed during the first quarter of 2013, as the social network reported that 30 percent of its total advertising revenue during the period came from mobile, up from 23 percent in the fourth quarter of 2012.

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]]> David Cohen http://allfacebook.com/1q-2013-advertising_b116440#disqus_thread http://allfacebook.com/1q-2013-advertising_b116440 http://allfacebook.com/?p=116440 Wed, 01 May 2013 19:11:47 +0000 What Others Are Predicting About Facebook’s 1Q Earnings Call

Facebook will announce Wednesday afternoon how well it did financially in the first quarter of this fiscal year. The company has been aggressive about rolling out ad products, and it deepened its relationship with firms such as Datalogix to give advertisers better purchasing data. Let’s take a look at what others think ahead of Wednesday’s earnings call.

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]]> Justin Lafferty http://allfacebook.com/what-others-are-predicting-about-facebooks-1q-earnings-call_b116306#disqus_thread http://allfacebook.com/what-others-are-predicting-about-facebooks-1q-earnings-call_b116306 http://allfacebook.com/?p=116306 Tue, 30 Apr 2013 20:27:59 +0000 Facebook To Hold Mobile App Install Ads Q&A Facebook Product Manager Deborah Liu and Software Engineer Calvin Grunewald will host a live question-and-answer session Wednesday at 10 a.m. PT/1 p.m. ET to discuss mobile application install ads.

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]]> David Cohen http://allfacebook.com/mobile-app-install-ads-qa_b115212#disqus_thread http://allfacebook.com/mobile-app-install-ads-qa_b115212 http://allfacebook.com/?p=115212 Fri, 12 Apr 2013 17:33:23 +0000 Facebook Expands Mobile App Install Ad Options Facebook has been trying to make sure that the application install ads that users see on mobile are relevant. The company announced Wednesday that advertisers can now target their app install ads to users of specific versions of iOS or Android operating systems, and those who are currently on Wi-Fi, among other options.

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]]> Justin Lafferty http://allfacebook.com/facebook-mobile-app-install-options_b113982#disqus_thread http://allfacebook.com/facebook-mobile-app-install-options_b113982 http://allfacebook.com/?p=113982 Wed, 27 Mar 2013 15:41:23 +0000 Mobile Bookmarks To Be Limited To Games That Work With Both Facebook Canvas, Mobile

Facebook announced a change in how bookmarks for applications will be displayed, saying in a post on its developer blog that only games that work on both the social network’s canvas and mobile will appear on mobile bookmarks, starting June 5.

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]]> David Cohen http://allfacebook.com/mobile-bookmarks-change_b113513#disqus_thread http://allfacebook.com/mobile-bookmarks-change_b113513 http://allfacebook.com/?p=113513 Thu, 21 Mar 2013 11:25:31 +0000 Facebook To Stream Panel Discussion Focused On Mobile App Install Ads

Mobile application developers looking for better ways to promote their apps can learn more about Facebook’s mobile app install ads during a live panel discussion Tuesday via the Marketing Talks Live app on the Facebook Studio page.

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]]> David Cohen http://allfacebook.com/panel-discussion-mobile-app-install-ads_b111543#disqus_thread http://allfacebook.com/panel-discussion-mobile-app-install-ads_b111543 http://allfacebook.com/?p=111543 Tue, 26 Feb 2013 09:52:33 +0000 Facebook Testing New Mobile Like Icon, App Install Ads In an effort to make mobile ads more likeable, Facebook is apparently tweaking sponsored stories and application install ads in the mobile news feed, according to sister site Inside Facebook.

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]]> Justin Lafferty http://allfacebook.com/mobile-like-icon-app-install-ads_b111520#disqus_thread http://allfacebook.com/mobile-like-icon-app-install-ads_b111520 http://allfacebook.com/?p=111520 Mon, 25 Feb 2013 18:33:32 +0000 Facebook Shares Highlights Of Performance Marketing Panel Discussion

Facebook shared highlights of its recent panel discussion on performance marketing in a post on its Facebook Studio blog.

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]]> David Cohen http://allfacebook.com/highlights-performance-marketing-panel-discussion_b110900#disqus_thread http://allfacebook.com/highlights-performance-marketing-panel-discussion_b110900 http://allfacebook.com/?p=110900 Fri, 15 Feb 2013 12:41:49 +0000 Facebook Mobile Advertising Is A Big Part Of 1-800-Flowers’ Valentine’s Day Bouquet

Valentine’s Day is like the Super Bowl for the flower business, and 1-800-Flowers has relied heavily on Facebook in the run-up to Thursday’s love-fest, particularly the social network’s mobile advertising products.

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]]> David Cohen http://allfacebook.com/1-800-flowers-valentines-day_b110575#disqus_thread http://allfacebook.com/1-800-flowers-valentines-day_b110575 http://allfacebook.com/?p=110575 Tue, 12 Feb 2013 11:18:53 +0000 Nanigans Launches ROI-Based Facebook Mobile Ad Platform

Nanigans announced Thursday that it has the solution for brands seeking return on investment on their Facebook mobile ad campaigns. Its new platform allows mobile application developers to acquire profitable customers at scale in a fast and cost-efficient manner, while leveraging real-time analytics, predictive algorithms, automated bidding, and ad management.

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]]> Justin Lafferty http://allfacebook.com/nanigans-roi-mobile-ad-platform_b110309#disqus_thread http://allfacebook.com/nanigans-roi-mobile-ad-platform_b110309 http://allfacebook.com/?p=110309 Thu, 07 Feb 2013 12:47:11 +0000 Facebook Mobile App Install Ads Integrated With Fiksu Mobile App Marketing Platform

Facebook’s mobile application install ads are now integrated with the Fiksu Mobile App Marketing Platform, allowing Fiksu clients to tap into what has turned out to be a successful ad product from the social network.

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]]> David Cohen http://allfacebook.com/mobile-app-install-ads-integrated-with-fiksu_b109949#disqus_thread http://allfacebook.com/mobile-app-install-ads-integrated-with-fiksu_b109949 http://allfacebook.com/?p=109949 Mon, 04 Feb 2013 12:39:04 +0000 Facebook COO Sheryl Sandberg Uses 4Q Earnings Call To Tout Advertising Success Stories

Facebook Chief Operating Officer Sheryl Sandberg used some of her time during the social network’s fourth-quarter earnings call Wednesday to offer statistics and specific examples in support of the company’s advertising growth.

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]]> David Cohen http://allfacebook.com/sheryl-sandberg-4q-advertising_b109740#disqus_thread http://allfacebook.com/sheryl-sandberg-4q-advertising_b109740 http://allfacebook.com/?p=109740 Thu, 31 Jan 2013 13:15:58 +0000 Wall Street Lukewarm At Best After Facebook’s Fourth-Quarter Earnings Call

The sentiment on Wall Street following Facebook’s fourth-quarter earnings call Wednesday was more negative than positive, with many analysts pointing to the social network’s staggering spending forecast for 2013 in lowering their ratings.

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]]> David Cohen http://allfacebook.com/wall-street-4q-reaction_b109720#disqus_thread http://allfacebook.com/wall-street-4q-reaction_b109720 http://allfacebook.com/?p=109720 Thu, 31 Jan 2013 11:25:20 +0000 Bidalgo, AppsFlyer Team Up On Post-Install Data From Facebook Mobile App Install Ads

Facebook introduced mobile app install ads in October, and they have performed well on the social network, but one of the issues raised most often is the lack of data beyond click-through rates. Facebook Preferred Marketing Developer Bidalgo teamed up with AppsFlyer, a Facebook mobile measurement partner, to take aim at providing marketers with data on post-install actions.

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]]> David Cohen http://allfacebook.com/bidalgo-appsflyer-post-install-data-mobile-app-install-ads_b108997#disqus_thread http://allfacebook.com/bidalgo-appsflyer-post-install-data-mobile-app-install-ads_b108997 http://allfacebook.com/?p=108997 Wed, 23 Jan 2013 09:14:03 +0000 Spruce Media On The State Of Facebook Advertising In The Fourth Quarter Of 2012

Facebook’s fourth-quarter earnings call is set for Jan. 30, but Facebook advertising solutions provider Spruce Media offered its early look at the state of advertising on the social network during the last three months of 2012, and the company was optimistic that the sector will continue to grow.

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]]> David Cohen http://allfacebook.com/spruce-media-state-of-facebook-advertising-4q-2012_b108757#disqus_thread http://allfacebook.com/spruce-media-state-of-facebook-advertising-4q-2012_b108757 http://allfacebook.com/?p=108757 Thu, 17 Jan 2013 16:29:42 +0000