Social networks including Facebook and Twitter were the most effective marketing channel for developers promoting their applications in terms of user quality, conversion rates, and volume, according to a report by AppsFlyer, a Facebook mobile measurement partner.
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. 
Facebook’s transition to a mobile-first company continued with great speed during the first quarter of 2013, as the social network reported that 30 percent of its total advertising revenue during the period came from mobile, up from 23 percent in the fourth quarter of 2012.
Facebook Product Manager Deborah Liu and Software Engineer Calvin Grunewald will host a live question-and-answer session Wednesday at 10 a.m. PT/1 p.m. ET to discuss mobile application install ads.
Facebook has been trying to make sure that the application install ads that users see on mobile are relevant. The company announced Wednesday that advertisers can now target their app install ads to users of specific versions of iOS or Android operating systems, and those who are currently on Wi-Fi, among other options.
Facebook announced a change in how bookmarks for applications will be displayed, saying in a post on its developer blog that only games that work on both the social network’s canvas and mobile will appear on mobile bookmarks, starting June 5.
Mobile application developers looking for better ways to promote their apps can learn more about Facebook’s mobile app install ads during a live panel discussion Tuesday via the Marketing Talks Live app on the Facebook Studio page.
In an effort to make mobile ads more likeable, Facebook is apparently tweaking sponsored stories and application install ads in the mobile news feed, according to sister site Inside Facebook.
Facebook shared highlights of its recent panel discussion on performance marketing in a post on its Facebook Studio blog.
Valentine’s Day is like the Super Bowl for the flower business, and 1-800-Flowers has relied heavily on Facebook in the run-up to Thursday’s love-fest, particularly the social network’s mobile advertising products.
Nanigans announced Thursday that it has the solution for brands seeking return on investment on their Facebook mobile ad campaigns. Its new platform allows mobile application developers to acquire profitable customers at scale in a fast and cost-efficient manner, while leveraging real-time analytics, predictive algorithms, automated bidding, and ad management.
