Mobile Application Install Ads - AllFacebook

REPORT: Facebook Mobile App Install Ads Help Make Social Top Source Of App Discovery

David Cohen — Wed, 08 May 2013 11:18:08 +0000

Social networks including Facebook and Twitter were the most effective marketing channel for developers promoting their applications in terms of user quality, conversion rates, and volume, according to a report by AppsFlyer, a Facebook mobile measurement partner.

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Facebook Highlights 1Q 2013 Advertising Achievements

David Cohen — Wed, 01 May 2013 19:11:47 +0000

Facebook’s transition to a mobile-first company continued with great speed during the first quarter of 2013, as the social network reported that 30 percent of its total advertising revenue during the period came from mobile, up from 23 percent in the fourth quarter of 2012.

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Facebook To Hold Mobile App Install Ads Q&A

David Cohen — Fri, 12 Apr 2013 17:33:23 +0000

Facebook Product Manager Deborah Liu and Software Engineer Calvin Grunewald will host a live question-and-answer session Wednesday at 10 a.m. PT/1 p.m. ET to discuss mobile application install ads.

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Facebook Expands Mobile App Install Ad Options

Justin Lafferty — Wed, 27 Mar 2013 15:41:23 +0000

Facebook has been trying to make sure that the application install ads that users see on mobile are relevant. The company announced Wednesday that advertisers can now target their app install ads to users of specific versions of iOS or Android operating systems, and those who are currently on Wi-Fi, among other options.

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Mobile Bookmarks To Be Limited To Games That Work With Both Facebook Canvas, Mobile

David Cohen — Thu, 21 Mar 2013 11:25:31 +0000

Facebook announced a change in how bookmarks for applications will be displayed, saying in a post on its developer blog that only games that work on both the social network’s canvas and mobile will appear on mobile bookmarks, starting June 5.

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Facebook To Stream Panel Discussion Focused On Mobile App Install Ads

David Cohen — Tue, 26 Feb 2013 09:52:33 +0000

Mobile application developers looking for better ways to promote their apps can learn more about Facebook’s mobile app install ads during a live panel discussion Tuesday via the Marketing Talks Live app on the Facebook Studio page.

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Facebook Testing New Mobile Like Icon, App Install Ads

Justin Lafferty — Mon, 25 Feb 2013 18:33:32 +0000

In an effort to make mobile ads more likeable, Facebook is apparently tweaking sponsored stories and application install ads in the mobile news feed, according to sister site Inside Facebook.

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Facebook Shares Highlights Of Performance Marketing Panel Discussion

David Cohen — Fri, 15 Feb 2013 12:41:49 +0000

Facebook shared highlights of its recent panel discussion on performance marketing in a post on its Facebook Studio blog.

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Facebook Mobile Advertising Is A Big Part Of 1-800-Flowers’ Valentine’s Day Bouquet

David Cohen — Tue, 12 Feb 2013 11:18:53 +0000

Valentine’s Day is like the Super Bowl for the flower business, and 1-800-Flowers has relied heavily on Facebook in the run-up to Thursday’s love-fest, particularly the social network’s mobile advertising products.

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Nanigans Launches ROI-Based Facebook Mobile Ad Platform

Justin Lafferty — Thu, 07 Feb 2013 12:47:11 +0000

Nanigans announced Thursday that it has the solution for brands seeking return on investment on their Facebook mobile ad campaigns. Its new platform allows mobile application developers to acquire profitable customers at scale in a fast and cost-efficient manner, while leveraging real-time analytics, predictive algorithms, automated bidding, and ad management.

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Facebook Mobile App Install Ads Integrated With Fiksu Mobile App Marketing Platform

David Cohen — Mon, 04 Feb 2013 12:39:04 +0000

Facebook’s mobile application install ads are now integrated with the Fiksu Mobile App Marketing Platform, allowing Fiksu clients to tap into what has turned out to be a successful ad product from the social network.

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Facebook COO Sheryl Sandberg Uses 4Q Earnings Call To Tout Advertising Success Stories

David Cohen — Thu, 31 Jan 2013 13:15:58 +0000

Facebook Chief Operating Officer Sheryl Sandberg used some of her time during the social network’s fourth-quarter earnings call Wednesday to offer statistics and specific examples in support of the company’s advertising growth.

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Facebook Power Editor Users Can Target Ads By Mobile Operating System, Device

David Cohen — Wed, 31 Oct 2012 17:15:35 +0000

Advertisers using Facebook’s power editor can now target the social network’s users based on the operating system or mobile device they are using to access Facebook.

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