We know that Facebook has roughly 618 million mobile users, but how are they interacting with the social network from their smartphones? A comprehensive study by Facebook and IDC shows that most users on mobile check their News Feeds frequently. Several users copped to checking Facebook from their phones at the movies and while they’re at the gym.
Waze, a GPS navigation application that updates with user-submitted traffic information, has grown quite well since adding Facebook integration. The social network put Waze in the developer blog spotlight Thursday, highlighting the app’s use of Facebook login to drive traffic.
Wrapp, a mobile social gifting application, connects Facebook users through gift cards. If a user wants to celebrate a Facebook friend’s new job, or thinks they could use something from a store, he or she can send a gift card through Wrapp. So far, it has become quite popular. Wrapp announced that since its launch a little over a year ago, users have redeemed more than 1 million gift cards.
Facebook recently tweaked the categories in its app center, allowing users to more easily find games and bring more fun applications to the forefront. The site also highlighted developer Vostu and a popular game from Buffalo Studios, Bingo Blitz.
Mobile applications that have easy, one-tap Facebook login buttons have made it easier for users to sign up and interact. The social network also found that users who connect their Facebook accounts to apps are more likely to spend money. Citing numbers from top apps such as SongPop, Bingo Blitz, and Diamond Dash, Facebook wrote about how valuable that easy connect option is.
Companies pour tons of money into making sure their product looks amazing on Facebook’s desktop version, but the results don’t always translate into a nice-looking package for mobile users. As Facebook Co-Founder and CEO Mark Zuckerberg noted in the last earnings report, the number of people who check Facebook from their phone is roughly 600 million and growing. Friend2Friend, a social marketing technology company, released a significant update Wednesday to its Social Engagement Platform, allowing companies to build mobile-first Facebook campaigns.
It seems like you can do pretty much anything through Facebook — register to vote, discover a new playlist, find out which of your friends is in a complicated relationship — except hold a verbal conversation. Wondervoice for Facebook is here to fix that. The new voice-activated iOS application allows users to listen to their news feeds and music their friends are sharing, as well as post status updates, all without lifting a finger.
Facebook’s open graph technology is great for Web applications that want to better connect with users through the social network. But what about mobile apps? There’s still little support (unless an app developer has deep resources) for mobile apps that want to take advantage of open graph. This is a problem that back-end-as-a-service platform Kinvey aims to solve.
People can organize music by genre, artist, title, album date, and just about any other metric you could think of. But what about mood? Facebook application Songza produces playlists based on what types of music the user wants to hear for specific situations. For instance, if a person likes to hear hard rock and is getting ready for a half-marathon, Songza would provide a rockin’ workout playlist. The app was featured Thursday in Facebook’s Developer Spotlight.
Game developer King.com announced its newest Facebook game, Pet Rescue Saga, last night at a launch party. King.com also previewed a mobile version of one of their most popular games, Candy Crush Saga. The company had a very important fan in attendance — Sean Ryan, Facebook’s director of games partnerships, who said King.com is making all the right moves.