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Facebook Users Have Redeemed More Than 1 Million Gift Cards On Wrapp

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Wrapp, a mobile social gifting application, connects Facebook users through gift cards. If a user wants to celebrate a Facebook friend’s new job, or thinks they could use something from a store, he or she can send a gift card through Wrapp. So far, it has become quite popular. Wrapp announced that since its launch a little over a year ago, users have redeemed more than 1 million gift cards.

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Facebook-Connected App Users Are More Likely To Be Paying Customers

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Mobile applications that have easy, one-tap Facebook login buttons have made it easier for users to sign up and interact. The social network also found that users who connect their Facebook accounts to apps are more likely to spend money. Citing numbers from top apps such as SongPop, Bingo Blitz, and Diamond Dash, Facebook wrote about how valuable that easy connect option is.

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Friend2Friend’s Social Engagement Platform Helps Brands Succeed On Facebook Mobile

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Companies pour tons of money into making sure their product looks amazing on Facebook’s desktop version, but the results don’t always translate into a nice-looking package for mobile users. As Facebook Co-Founder and CEO Mark Zuckerberg noted in the last earnings report, the number of people who check Facebook from their phone is roughly 600 million and growing. Friend2Friend, a social marketing technology company, released a significant update Wednesday to its Social Engagement Platform, allowing companies to build mobile-first Facebook campaigns.

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WonderVoice Is Like Siri For Facebook

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It seems like you can do pretty much anything through Facebook — register to vote, discover a new playlist, find out which of your friends is in a complicated relationship — except hold a verbal conversation. Wondervoice for Facebook is here to fix that. The new voice-activated iOS application allows users to listen to their news feeds and music their friends are sharing, as well as post status updates, all without lifting a finger.

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Songza Connects Facebook Users To Mood Music

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People can organize music by genre, artist, title, album date, and just about any other metric you could think of. But what about mood? Facebook application Songza produces playlists based on what types of music the user wants to hear for specific situations. For instance, if a person likes to hear hard rock and is getting ready for a half-marathon, Songza would provide a rockin’ workout playlist. The app was featured Thursday in Facebook’s Developer Spotlight.

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