Game developer King.com announced its newest Facebook game, Pet Rescue Saga, last night at a launch party. King.com also previewed a mobile version of one of their most popular games, Candy Crush Saga. The company had a very important fan in attendance — Sean Ryan, Facebook’s director of games partnerships, who said King.com is making all the right moves.
While many people feel that the market for Facebook games has become saturated, one of the lead minds at King.com doesn’t see it that way. In an interview with Edge magazine, King.com Chief Marking Officer Alex Dale says the fan base for Facebook games is expanding — and that’s a good thing.
Facebook CEO and Co-Founder Mark Zuckerberg loves SongPop. Facebook developers love SongPop. It seems like pretty much everybody loves SongPop. FreshPlanet, which developed the game, recently announced that the fun “Name That Tune”-like application reached some major milestones.
The stock of popular Facebook application developer Zynga has dropped despite growing revenue, which the company reported Wednesday in its second-quarter financial results. Zynga noted that it is scaling back its outlook for the rest of 2012, citing a challenging environment on Facebook’s platform.
When FreshPlanet Co-Founder and CEO Mathieu Nouzareth and the rest of the development team started working on SongPop, they just wanted to create a game that would tap into the potential of mobile and social media. The game — which quizzes users on their ability to recognize a song as quickly as possible — has earned praise from Facebook Co-Founder and CEO Mark Zuckerberg and was recently featured on the Facebook developer blog.
One of the most popular early panels at the AllFacebook Marketing Conference in San Francisco Thursday was “Monetizing Facebook Games Through Advertising,” where an expert panel discussed ways that advertisers can connect with gamers — and not annoy them.