Recently, eMarketer announced that mobile Facebook advertising now receives more mobile display advertising dollars than any other network or platform, including major players like Google. Here are five ways to master mobile advertising on Facebook if you’re late to the game.
Mobile news feed
Some users may be seeing a new kind of ad in their mobile news feeds, as Facebook is testing a more visual approach to sponsored stories, which prompt users to like a page. TechCrunch reported that the site is showing off a a new format for sponsored stories, including a big, bold photo.
In recent updates to its mobile applications, Facebook has been looking for more quality content to push toward the top of its mobile news feed. AllFacebook has noticed a new addition, long a staple of the desktop news feed — people you may know.
Facebook recently launched Gifts, allowing users to purchase items for a friend’s birthday or any other special occasion. Now the company is pushing Gifts to mobile. Originally, birthdays on mobile were grouped in with events and not readily seen from the news feed. A Facebook spokesperson confirmed to AllFacebook that birthdays have been moved to the top of the mobile news feed, and this will be the way that people can purchase items for friends through Gifts.
Despite Facebook’s increased emphasis on building up its mobile revenue, a new forecast from eMarketer predicts that Twitter will bring in nearly double the mobile revenue of Facebook in the U.S. for the full year of 2012.
Facebook’s first quarterly financial report since going public offered some good news and some bad news for the company. The good news? Facebook is continually gaining users, especially on mobile. The bad news? The company took a major financial hit in stock compensation after the post-initial public offering freefall. But the three executives on Thursday’s earnings call — Co-Founder and CEO Mark Zuckerberg, Chief Operating Officer Sheryl Sandberg, and Chief Financial Officer David Ebersman — are confident in Facebook’s future.