Facebook’s transformation into a mobile company has found its way into third-quarter-2014 statistics on clients of digital marketing agency 3Q Digital, which reported that mobile impressions were up 51 percent compared with the second quarter of 2014, while clicks rose 180 percent, click-through rates were up 85 percent and cost per click dropped 40 percent.
The saying, “Imitation is the sincerest form of flattery,” does not apply in the world of applications, as the Rooms anonymous chatting app Facebook released last week raised the ire of the developers of Room, an iPhone app that debuted last month, as both apps allow users to create chat rooms and invite others to participate, without requiring real names.
Sickweather, the iPhone application that collects data from public posts on Facebook and Twitter, as well as from other Sickweather users, to inform parents about “Sick Zones,” is now available for Android.
The “anonymous chatting application“ that The New York Times’ Bits blog initially reported on earlier this month is now a reality, as Facebook introduced the latest app from its Facebook Creative Labs initiative, Rooms, a throwback to the Internet’s early days and a nod to anonymity, forums, message boards and chat rooms.
Mobile ad budgets on Facebook and Twitter among the clients of Ampush, a Facebook Strategic Preferred Marketing Developer, were up 87 percent in the third quarter of 2014 compared with the second quarter of the year, and a whopping 233 percent versus the prior-year quarter, according to the social technology company’s latest study.
Facebook continued to mark National Cyber Security Awareness Month with content aimed at keeping its users safe on the social network, and the latest installment is an infographic containing tips for how small and midsized businesses can protect their pages.
Facebook launched an updated version of iPhone application Paper with an eye toward taking advantage of the larger screen sizes of Apple’s recently introduced iPhone 6 and iPhone 6 Plus, Paper design lead Mike Matas announced in a Facebook post.
In its rush to continually evolve its product, Facebook often makes leaps forward in many areas, and sometimes that involves two steps back. But in the case of the nearly anonymous “other” folder and its complete omission from the highly touted Facebook Messenger applications, I guess the steps back sent it over a cliff — or maybe Facebook realizes how entirely useless this folder is and plans to kill it off. Wait, what “other” folder? Exactly.
The best time to reach someone with targeted advertising has nothing to do with the time of day or day of the week when it comes to gamers: Results were optimal when gamers were targeted during moments in game play when they experienced emotions related to rescue or reward, according to the latest research from mobile game ad platform MediaBrix.