Facebook and its Parse cloud-application platform held Mobile Developer Day at the social network’s headquarters in Menlo Park, Calif., last week, and the social network posted a handful of videos on the Facebook Developers YouTube page for interested parties who could not attend.
Earlier this month, Facebook announced the launch of a new ad product aimed at helping brands target Hispanic users, as well as the hire of former Univision Vice President of Network and Interactive Sales Christian Martinez as head of U.S. Hispanic sales. Martinez offered more details on the social network’s Hispanic marketing goals in an interview with Portada.
A startup based in Tel Aviv, Israel, Prezma, announced the launch of Prezma for Advertisers, which allows brands to “pack a story” with content from multiple sources and share it on Facebook and other social networks and destinations on the Web.
The Windows Phone community finally has an Instagram application to call its own, as the Facebook-owned photo-sharing network announced in a post on the Instagram blog that Instagram for Windows Phone was introduced Wednesday and will be available for download via the Windows Phone Store.
Late last month, Postano, the social platform from application-development-solutions provider TigerLogic, described how universities have tapped its system to collect and curate content from Facebook, Instagram, Twitter, Vine, and other social networks, and display that content on large screens during sporting events. Wednesday, Postano introduced Postano 2.0.
The holiday season is the season of giving, and Charitable Checkout developed a solution for brands on Facebook to incorporate giving into their marketing efforts by offering users of the social network rewards for donating to causes.
Netherlands-based The Page Creators, developer of Facebook tab application Like & Win, launched a new app, Social Quiz App, which allows page administrators to create fully customizable quizzes for their pages.
Facebook appears to be testing a feature on certain pages for places that allows users to save bookmarks to the pages, in both desktop and mobile, and to share those saved places with other users.