Data outfit Umbel is gearing up for the holiday shopping season with a new vertical offering aimed at helping brands own customer data, gain actionable insights and customize their marketing and sales efforts to drive return on investment.
Facebook Strategic Preferred Marketing Developer and social marketing platform Shift announced the release of the next generation of its platform, which includes people-based marketing and measurement tools, enhanced automation technology, comprehensive reporting and a re-engineered programmatic ads solution.
Facebook users between the ages of 13 and 24 own or use at least five different Web-connected devices, according to the latest installment of the social network’s study of users in that age group from 13 countries, conducted by Crowd DNA.
A Facebook Strategic Preferred Marketing Developer had designs on improving its product design and development team, as SocialCode announced Thursday that it reached a licensing deal with mobile application developer Avocado Software, and that Avocado co-founder Jenna Bilotta was named SocialCode’s head of product design.
There’s much more to Facebook than its headquarters in Menlo Park, Calif., as the social network is following up the one-year anniversary of its Boston office Tuesday with a gathering at its New York office Wednesday evening, aimed at welcoming the local tech community.
Facebook released the second part of its study of users aged 13 through 24 in 13 countries, with culture experts Crowd DNA, and it found that it was able to divide users in that age group into three segments, based on age — optimists, explorers and realists.
Add Kenya to the expanding list of countries where the Internet.org application is available, joining Tanzania and Zambia, as Internet.org vice president Chris Daniels announced at AfricaCom in Cape Town, South Africa, Tuesday that Airtel subscribers in Kenya will gain access to the app later this week.
Facebook is now a mobile company, but it’s neglecting the most valuable part of mobile marketing: the inbound phone call. In its third-quarter-2014 earnings statement, Facebook reported that two-thirds of the company’s ad revenues came from mobile, compared with less than one-half of the company’s ad revenues at this time last year. It’s no surprise that chief operating officer Sheryl Sandberg emphasized Facebook’s dedication to “capitalizing on mobile,” referencing the relaunch of its ad solution, Atlas, and plans to invest in other cross-platform advertising technology.