Posts Tagged ‘Mobile’

Potential Post-IPO Issues For Facebook: Mobile Revenue, Overvaluation, Google AdSense

Stressed

The road ahead may be rough for Facebook, post-initial public offering. At least that is the speculation of Michael Mothner, founder and chief executive officer of El Segundo, Calif.-based online marketing firm Wpromote, who wrote about his predictions for Inc. magazine.

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Facebook Scoops Up Lightbox Developer Team

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How Facebook planned to monetize mobile was a big question mark that surfaced during the social network’s roadshow to promote its initial public offering Friday. Then, photo application Lightbox announced yesterday that its seven-strong mobile team had been snatched up by Facebook (although it is not technically an acquisition).

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Buddy Media Soups Up Social Marketing Suite

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Social enterprise software creator Buddy Media announced a host of additions to its social marketing suite this morning, including a unified social data application-programming interface, universal conversion tracking, and a new mobile content-development platform.

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Latest Facebook S-1 Amendment Addresses Mobile Advertising Issues, Employee RSUs

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Facebook late last night filed the sixth amendment to its S-1 filing with the Securities and Exchange Commission for its May 18 initial public offering, acknowledging the challenges of monetizing advertising on its mobile products, and announcing the grant of restricted-stock units to employees.

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