Not content to let Instagram have all the survey fun, some Facebook users (including this writer) began seeing invitations atop their News Feeds to participate in a survey about their experiences with Facebook Login and applications.
With the Hispanic population becoming more and more of a force in the U.S., Facebook tapped media, content and technology research specialists Ipsos MediaCT for a closer look at how U.S. Hispanics communicate and consume media.
Digital marketing agency 3Q Digital shared some insights about the Black Friday and Cyber Monday Facebook advertising performances of two of its clients, finding that while mobile accounted for most of the traffic, desktop News Feed ads were much costlier.
Facebook made its mobile like button available to all iOS and Android application developers in early October, and software engineer Karthik Subramanyam highlighted its use by musiXmatch and Runtastic in a post on the social network’s developer blog, which also offered some tips from early adopters of the mobile like button.
The bad news for advertisers on Facebook: The cost of advertising on the social network rose dramatically in November 2014 compared with November 2013, with aggregate average cost per thousand impressions (CPMs) seven times higher. The good news: Return on investment saw substantial gains, as well, according to the latest data from Kenshoo, a Facebook Strategic Preferred Marketing Developer.
SocialCode, a Facebook Strategic Preferred Marketing Developer, released a new report aimed at helping brands use Facebook advertising to promote awareness and continue the process all the way through to driving sales.
The holiday shopping season often means new devices in the hands of users, and Facebook took steps to help developers get their applications onto those new devices with improvements to its mobile app ads in the areas of buying, creative and targeting options.
Facebook is overhauling its support system for its Preferred Marketing Developers, announcing that in the next week, support queries will be routed through its Support Dashboard, rather than via PMD Support Forms.
With the holiday shopping season about to blast off and Small Business Saturday on tap this weekend, Facebook offered five tips for small and midsized businesses that are using the social network for marketing purposes.