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Mediabistro Course

Optimize Your Social Media Metrics

Social Media MetricsStarting May 22,  this class, designed for marketers, bloggers, community managers, and anyone wanting to learn the ins and outs of social media measurement, will show you how to set up tools to measure your media activity and make sense of the data you collect. You'll learn how to sift through web analytics, Facebook insights, and Twitter mentions in order to develop a strategy to measure results. Register today!

Facebook Responds To Ad Boycott, Vows To Work Harder To Prevent Hate Speech

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Facebook has come under fire recently, as several advertisers pulled their campaigns in light of pages promoting hate speech against women on the site. The company responded to this criticism Tuesday, saying that Facebook will start working harder to prevent those kinds of posts and pages from coming to light. Facebook will work with legal experts, as well as women’s rights groups, to better train the teams that deal with feedback on these issues, and it will open up the lines of communication with groups that have faced discrimination.

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What Should Brands On Facebook Be Concerned About?

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There are too many Facebook pages and other social media accounts owned by or connected to brands, too many people with administrator privileges, and too many applications granted permission to access those social media accounts. Those were the main concerns discussed by Social iQ Networks Co-Founder and CEO Devin Redmond during “Protect Your Brand Pages,” a panel at the AllFacebook Marketing Conference in New York Wednesday.

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