Brands large and small have hurt themselves with questionable posts on Facebook and tweets on Twitter, but what if another pair of eyes could look at those posts or tweets before they went live? Social moderation outfit Crisp unveiled a new service to do just that.
Late last month, Postano, the social platform from application-development-solutions provider TigerLogic, described how universities have tapped its system to collect and curate content from Facebook, Instagram, Twitter, Vine, and other social networks, and display that content on large screens during sporting events. Wednesday, Postano introduced Postano 2.0.
Facebook has come under fire recently, as several advertisers pulled their campaigns in light of pages promoting hate speech against women on the site. The company responded to this criticism Tuesday, saying that Facebook will start working harder to prevent those kinds of posts and pages from coming to light. Facebook will work with legal experts, as well as women’s rights groups, to better train the teams that deal with feedback on these issues, and it will open up the lines of communication with groups that have faced discrimination.
There are too many Facebook pages and other social media accounts owned by or connected to brands, too many people with administrator privileges, and too many applications granted permission to access those social media accounts. Those were the main concerns discussed by Social iQ Networks Co-Founder and CEO Devin Redmond during “Protect Your Brand Pages,” a panel at the AllFacebook Marketing Conference in New York Wednesday.
Facebook has spent plenty of time in court lately, but now the social network is being used to present the defense’s case to the public in an ultra-high-profile court case: George Zimmerman’s trial for second-degree murder in the killing of 17-year-old Trayvon Martin in Sanford, Fla., Feb. 26.
As brand monitoring and oversight continue to increase in importance for companies using Facebook and other social networks, SocialVolt introduced a new solution, Channels, which combines monitoring, publishing, moderation, and risk management in one suite of tools.
If you’ve ever wondered how Facebook has the resources to screen all of the content that users report as objectionable, here’s a hint: The contract workers who sift through the mountains of material aren’t exactly paid U.S. minimum wage.
Do you ever find yourself at a loss about how to respond to wall posts? Help is here.