Moms - AllFacebook

STUDY: Moms On Facebook Respond To Rewards

David Cohen — Fri, 10 May 2013 11:02:13 +0000

One-half of mothers on Facebook said they would share brands’ content on the social network in exchange for rewards, while 57 percent said they would like brands’ pages, according to the results of a survey of 647 moms across the U.S. by brand loyalty and engagement platform PunchTab.

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MOTHER’S DAY: Facebook Examines Connections Between Moms, Kids

David Cohen — Tue, 07 May 2013 11:49:06 +0000

With Mother’s Day on the calendar this coming Sunday, Facebook examined the relationships between mothers and their children on the social network, finding that 13 percent of children planned to wish their moms a happy Mother’s Day on Facebook.

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INFOGRAPHIC: Are Teens Tired Of Facebook?

Justin Lafferty — Fri, 19 Apr 2013 13:56:26 +0000

One of the main topics concerning Facebook now is whether or not teenagers are getting tired of the site, or are avoiding the social network completely because it’s not cool. Younger users also likely have reservations about joining a site where their parents are, preferring Tumblr and other sites. Right Mix Marketing put together an infographic, offering some reasons why teens may not want to be active on Facebook.

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Study: First-Time Moms Spend More Time On Facebook After Giving Birth

Julie D. Andrews — Mon, 04 Jun 2012 17:07:08 +0000

We’re not sure how they find the time, or the open arms, but 44 percent of new, first-time mothers spend more time on Facebook after childbirth compared with before, according to a new study published in the July issue of journal Family Relations.

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Why Facebook Moms Are A Hot Market To Target

Jackie Cohen — Wed, 18 Apr 2012 11:55:03 +0000

Mothers are more active on Facebook and more receptive to marketing messages posted there than women who don’t have kids.

According to a study by Performics, moms are 75 percent likelier than other women to trust information that companies post on social media and 45 percent more likely to base purchasing decisions on peers’ recommendations.

These and other tantalizing data points appear in a set of infographics and slides that Performics put together a month ahead of Mother’s Day. Both appear below, and beneath them the comments section awaits your feedback on this topic.

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