Chelsea may be a distant third behind Manchester United on the Barclays Premier League table, but when it comes to the ability to monetize its Facebook page, the English soccer club topped rankings by Marketing Metrix, with Manchester United relegated to the middle of the pack.
A few months ago, Facebook made it possible for users to pay to promote their own posts. The social network announced Thursday that now, users can do the same for their friends’ posts.
The main knock against Facebook in financial circles has been its inability to prove that it can be a solid buy for investors, especially in the way of mobile monetization. However, stock analysis firm Trefis thinks that Facebook has done enough in this field, and should be able to share a positive outlook in its fourth-quarter earnings call Wednesday.
A common theme during Facebook’s third-quarter earnings call Tuesday was the fact that many of the social network’s monetization efforts launched in the past few months, and evaluating their progress as of Sept. 30 was too soon in most cases.
Over the past few months, Facebook has made a more aggressive push to make money on its mobile platform. The social network announced in its third-quarter report that it is making impressive progress in its shift to mobile, as 14 percent of advertising revenue in the third quarter came from mobile. The company now has 604 million mobile monthly active users.
Damned if you do, damned if you don’t: Facebook’s “aggressive” monetization efforts were the main reason cited by BTIG Analyst Richard Greenfield for lowering his firm’s target stock price on the social network to $16 per share.
With Facebook constantly searching for new monetization opportunities on the site, could the expanded deals service go to far?
Facebook’s Director of Monetization Tim Kendall is leaving the company he’d joined in June 2006.