Monetization - AllFacebook

Chelsea Tops Barclays Premier League (In Terms Of Facebook Monetization)

David Cohen — Tue, 26 Mar 2013 17:03:04 +0000

Chelsea may be a distant third behind Manchester United on the Barclays Premier League table, but when it comes to the ability to monetize its Facebook page, the English soccer club topped rankings by Marketing Metrix, with Manchester United relegated to the middle of the pack.

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Users Can Now Promote Facebook Friends’ Posts

Justin Lafferty — Thu, 14 Feb 2013 15:43:05 +0000

A few months ago, Facebook made it possible for users to pay to promote their own posts. The social network announced Thursday that now, users can do the same for their friends’ posts.

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Has Facebook Made Enough Progress In Mobile Monetization?

Justin Lafferty — Tue, 29 Jan 2013 19:36:28 +0000

The main knock against Facebook in financial circles has been its inability to prove that it can be a solid buy for investors, especially in the way of mobile monetization. However, stock analysis firm Trefis thinks that Facebook has done enough in this field, and should be able to share a positive outlook in its fourth-quarter earnings call Wednesday.

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STUDY: Many Users Still Don’t Understand How Facebook Makes Money

Justin Lafferty — Wed, 09 Jan 2013 13:22:40 +0000

Despite several new advertising methods Facebook has rolled out over the past couple of years, many users don’t understand how the site makes money, according to a new study by The Search Agency.

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Facebook On Advertising, Monetization During 3Q Earnings Call: We’re Just Getting Started

David Cohen — Wed, 24 Oct 2012 11:06:28 +0000

A common theme during Facebook’s third-quarter earnings call Tuesday was the fact that many of the social network’s monetization efforts launched in the past few months, and evaluating their progress as of Sept. 30 was too soon in most cases.

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Facebook Continues Mobile Monetization Push In Third-Quarter Earnings Call

Justin Lafferty — Tue, 23 Oct 2012 22:15:39 +0000

Over the past few months, Facebook has made a more aggressive push to make money on its mobile platform. The social network announced in its third-quarter report that it is making impressive progress in its shift to mobile, as 14 percent of advertising revenue in the third quarter came from mobile. The company now has 604 million mobile monthly active users.

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Another Analyst Drops Facebook Target Price

David Cohen — Mon, 08 Oct 2012 16:43:20 +0000

Damned if you do, damned if you don’t: Facebook’s “aggressive” monetization efforts were the main reason cited by BTIG Analyst Richard Greenfield for lowering his firm’s target stock price on the social network to $16 per share.

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Could The New Deals Actually Hurt Facebook?

Nick O'Neill — Tue, 26 Apr 2011 10:39:37 +0000

With Facebook constantly searching for new monetization opportunities on the site, could the site’s deals go to far?
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Facebook Director of Monetization Exits

Jackie Cohen — Sat, 04 Dec 2010 15:00:06 +0000

Facebook’s original moneymaking strategist, Tim Kendall, is leaving, ending an almost four-and-a-half year term at the company, TechCrunch reported.

The Director of Monetization had recently announced his plans to leave the company but tomorrow is his last day (Was working on Sundays one of his reasons for leaving?). No one appears to know what Kendall’s next move may be.

In recent years Facebook has hired other money people over Kendall (ouch!) or at his level, said TechCrunch’s founding editor Michael Arrington.

Arrington got a hold of an email sent internally by Facebook’s Vice President of Advertising and Global Operations, David Fischer, who previously ran Google’s global ad department. Here’s a copy of that missive:

Team,

As some of you may know, Tim Kendall recently announced, in his characteristically modest way, he is leaving Facebook. Tomorrow is officially Tim’s last day.

Over more than four years at Facebook, Tim has had an incredible impact on the company, and in particular on the development of the ads business. Starting back in 2006, Tim wrote the blueprint for our monetization strategy. (You might be wondering how I know this given I haven’t been here that long, but trust me on this – Tim gave me a copy of the document when I started and strongly “advised” me to read it. It was good advice.). In all seriousness, it is safe to say we would not be where we are today without Tim.

Tim recognized early on not only that advertising could be social, but that it should be social on Facebook. What began as “sponsored stories,” social advertising has transformed the marketing business. And again, Facebook has Tim to thank.

Tim is truly a renaissance man. All of us who have worked with him have seen his strong intellect, quiet intensity, and complete focus on the mission at hand, with little tolerance for distractions or bureaucracy. He balances that with a more lively side that seems to come out after dark and has been displayed over the years at fine Palo Alto establishments like Rudy’s and the Old Pro. We will greatly miss all sides of Tim.

It’s a bittersweet honor to be the messenger of news like this. It’s never fun to say goodbye to a beloved and valuable player like Tim, but I’m grateful to have had the opportunity to work with Tim, and to continue to advance the work that Tim started and led for us for such a big part of our company’s history.

So please join me in thanking Tim Kendall for everything he has done for Facebook as a company, and for many of us personally. We will all be watching closely to see what Tim does next and what innovations he brings to light after a well deserved break. All the best to Tim in his next adventure.

Cheers,
David

Readers, what would you guess that Tim Kendall has planned next?

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LifeStreet Media Acquires Ad Network Business From Social Cash

Nick O'Neill — Fri, 26 Feb 2010 01:55:31 +0000

This evening LifeStreet Media has announced the acquisition of Social Cash’s ad network business, one of the leading monetization providers for application developers. In an effort build up the company’s position as “the largest social media ad network”, the company has decided to acquire all the assets of SocialCash. Given that it’s an asset acquisition, Social Cash will continue to operate as an independent company as they ramp up for a new product offering later this year.
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Facebook's Decision To Print Money Out Of Thin Air

Nick O'Neill — Thu, 18 Feb 2010 17:03:51 +0000

Earlier today Facebook announced a partnership with PayPal who will now become a payments provider for Facebook Credits. While it’s easy to see how these services can work together, many tech pundits have continuously speculated about Facebook’s decision to create a massive payments system. Dave Morin, an ex-Facebook employee, even confirmed in 2008 that the company was working on a payments system but didn’t go into specifics. So what does the future hold for Facebook payments?
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How To Monetize A Social Web Application

Nick O'Neill — Mon, 03 Aug 2009 11:10:49 +0000

What’s the secret monetization strategy that all the large web startups? That’s the question I was looking to answer when I first started writing about the Facebook platform when it opened up over two years ago and after listening to one web luminary after the other I realized there really is no secret sauce to making money on the social web: you’re either selling ads or selling a product. Why was it that all the executives were speaking as though there was a secret monetization strategy that was just around the corner?

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Boku Launches New Mobile Payment System After Acquiring Paymo & Mobilcash

Nick O'Neill — Tue, 16 Jun 2009 08:00:40 +0000

Boku is a new service that helps application developers monetize their virtual currencies and is officially launching today. The company was started through the acquisition of Mobilcash and Paymo, two of the leading payment providers for mobile consumers. With less than 20 percent of Facebook users having access to a credit card, mobile payment solutions have become a critical component of application monetization.
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Facebook (NOT) Rolling Out New Product Research Service (Updated)

Nick O'Neill — Sun, 01 Feb 2009 12:05:36 +0000

According to the Telegraph, Facebook announced at Davos that it will be rolling out a new service to provide real-time research for companies looking to test “the appeal of new products. Companies will be able to pose questions to specially selected members” based on their profile information. The new service is a substitute for expensive and time-consuming focus groups that many product oriented companies invest in.
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20 Ways Facebook Can Make Billions

Nick O'Neill — Thu, 08 Jan 2009 12:16:02 +0000

Following up on my article from yesterday afternoon where I suggested that Facebook should begin focusing on monetization, I figured it would be a good time to suggest at least 20 ways that Facebook could make billions. While I’m critical of the company’s existing monetization strategy, the company is clearly growth oriented and they are in the enviable position of figuring out a way to make billions of dollars. Below are a few ways that we’ve come up with for Facebook to make money.
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