The Ad Makeover application from Dove blows away the competition among apps from brands on Facebook in terms of monthly active users, far outdistancing the second-place app, Windows 8 from Microsoft, according to a new report on brand apps from social benchmarking platform Unmetric.
Monthly active users
Many of Facebook’s more than 1 billion monthly active users would agree — the site is great, but could use some improvement. As users complain about ads, a cluttered and confusing interface, and several other things, there are a few things that Facebook could implement to make the site much more palatable. Here are five innovations (some possible, some rather imaginative) that we think would improve Facebook.
Facebook’s total monthly active users and daily active users continued to trend upward in the first quarter of 2013, reaching 1.11 billion and 665 million, respectively, as of March 31, but growth in the core markets of the U.S. and Canada has slowed considerably, with the bulk of new MAUs and DAUs coming from Asia and the rest of the world, not including Europe.
In February, the business, tech, and social media industries were abuzz with the results of a study by the Pew Research Center’s Internet & American Life Project, during which it was revealed that in America, “droves of users” were taking breaks from Facebook. In the days that followed, the headlines worried about the fact that 27 percent of people were planning on taking a break from the world’s largest and supposedly most popular networking site.
Facebook has company in the billionaires’ club, as Google-owned video site YouTube announced in a post on its blog that it has reached 1 billion unique monthly users. Of course, Facebook had 1.06 billion monthly active users as of Dec. 31, 2012, and MAUs are more specific than unique users. But 1 billion is still an impressive number.
Facebook continues to talk up its recently introduced graph search, yet only a fraction of its users — “hundreds of thousands” of its 1 billion-plus monthly active users — can access the feature, with countless others having been wait-listed since graph search debuted in beta last month.
A few months after Facebook celebrated its big 1 billion monthly active user mark, Instagram has a little bragging to do of its own. Facebook’s photo-sharing network announced Tuesday that it hit the 100 million MAU mark.