Facebook took a giant step forward in its efforts to further align itself with the television, publishing, and event venue industries with Friday’s launch of its Public Content Solutions program, which is aimed at providing its partners with dedicated technical and business resources to build out media solutions on the social network and its Instagram photo- and video-sharing network.
Monthly active users
Facebook Co-Founder and CEO Mark Zuckerberg dined with about 20 executives from wireless carriers Monday night in Barcelona, Spain, site of the 2014 GSMA Mobile World Congress, Bloomberg reported, and the conversation at the private dinner may have been guarded, given the wireless industry’s concerns over the threat that the social network’s most recent acquisition, cross-platform mobile messaging company WhatsApp, presents to their text-messaging services.
After its unsuccessful bid for photo-messaging application Snapchat last November, reportedly valued at more than $3 billion, Facebook opened up the vaults and announced its acquisition of cross-platform mobile messaging company WhatsApp for $4 billion in cash and some $12 billion in Facebook shares, also announcing that WhatsApp Co-Founder and CEO Jan Koum will join Facebook’s board of directors.
Should job recruiters incorporate Facebook into their social recruiting efforts? The answer is an emphatic yes, according to Work4 Labs, a major player in that field, and Work4 Labs illustrated why, in infographic form.
Prestige brands — those in the beauty, fashion, retail, hotels, and watches and jewelry sectors — are relying more and more on Facebook-owned photo- and video-sharing network Instagram in their marketing efforts, according to a comprehensive study by digital think tank L2.
Facebook said in its Form 10-K filing with the Securities and Exchange Commission that duplicate accounts may have made up between 4.3 percent and 7.9 percent of its worldwide monthly active users in 2013, and that fake profiles that were misclassified by users may have represented 0.8 percent to 2.1 percent of MAUs, while undesirable accounts possibly comprised 0.4 percent to 2.1 percent. The social network also addressed its decline in teen usage.
4Q EARNINGS CALL: Facebook’s Mobile Ad Revenue Of $1.25B Accounts For 53% Of Total Revenue; Monthly Active Users Now Total 1.23B, 296M Mobile-Only
If there were any doubts that Facebook is now a mobile company, the social network’s fourth-quarter earnings call Wednesday quashed them all, as mobile ad revenue during the period topped the $1 billion mark for the first time, at $1.25 billion — higher than the company’s total revenue in the fourth quarter of 2012 — and it also accounted for more than one-half of total revenue for the first time, at 53 percent.
Facebook is already experiencing some erosion in usage, but will the social network see 80 percent of its user base disappear between 2015 and 2017? Possibly, according to a new study by researchers from Princeton University, which compared the life cycles of ideas with the life cycles of diseases.
Although Facebook remains far and away the top social network in terms of accounts, active users, and frequency of visits, it saw a 3 percent drop in active usage between the second quarter of 2013 and the fourth quarter, according to the latest study from GlobalWebIndex.