Local businesses are thriving on Facebook, according to statistics released Friday by Dan Levy, director of small business at the social network, who said more than 2 billion connections exist on Facebook between users and local businesses, adding that approximately 70 percent of monthly active users in the U.S. and Canada are connected to local businesses.
Monthly Average Users
Facebook has a sizable share of the games market, but it wants more. Most of the people who pay for games on Facebook are casual gamers, with titles such as King.com’s Candy Crush Saga at the forefront. But as Sean Ryan (pictured), Facebook’s director of games partnerships, discussed at the Game Developers Conference Tuesday in San Francisco, the company wants to become a bigger player in the games market through more action and console-like games.
Facebook Co-Founder and CEO Mark Zuckerberg has said ad nauseum that the social network is becoming a mobile company. It appears that the statement has finally come true. As announced during Wednesday’s fourth-quarter earnings report, Facebook now has more people accessing the site via phones and tablets than via desktop. Zuckerberg said (but did not elaborate) during the earnings call that the company is developing mobile-first projects that will make the experience better for both users and advertisers.
Facebook’s transition to a mobile company continues unabated, as the social network announced within its fourth-quarter earnings release that mobile daily average users surpassed Web DAUs during the period for the first time ever.
Facebook marketing firm Betapond, which acquired application developer iPlatform last week, used the occasion of Facebook reaching 1 billion monthly average users to ask 404 “social media opinion formers” from the U.K. and Ireland what they thought about the social network, and if they have anything to say about it, Facebook is here to stay.
Following its second-quarter earnings call last Thursday, Facebook filed its 10-Q quarterly document with the Securities and Exchange Commission Tuesday, addressing, among other topics, increased mobile usage, revenue from game developer Zynga, and the status of various lawsuits.
Facebook is up to 955 monthly average users, after reporting 901 million as of March 31, according to information released shortly before the start of its second-quarter earnings call, its first ever as a public company.
Cie Games, developer of Facebook auto-racing game Car Town, has been able to swerve around the debris left on the track by game developers struggling with the social network, such as CrowdStar, LOLApps, and Digital Chocolate, driving its flagship game to continued success and some 5.9 million monthly average users. The key, according to Founder Justin Choi: Better execution.
Facebook has more than 900 million monthly average users, but not all of them are worth the same to the social network.
Following Facebook’s announcement yesterday that it had topped 900 million monthly average users, the obvious next milestone is 1 billion, and according to Ireland-based bookmaker Paddy Power, August is the early favorite for when that mark will be reached.