Not long after the initial shocked reaction in the wake of a deadly mass-shooting Friday in Connecticut, several Facebook users posted a statement from actor Morgan Freeman, pleading with the media to stop using the shooter’s name. While the sentiment is heartfelt and valid, it apparently did not come from Freeman.
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Facebook advertising and marketing developer Optimal announced the release Wednesday of its Audience Matrix social analytics product, which taps the company’s proprietary consumer analytics database of more than 2.5 million affinities and interests.