Morgan Stanley

Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

3Q EARNINGS CALL: How Is Facebook Responding To The Mobile Transition From An Advertising Standpoint?

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Facebook said in its third-quarter earnings report Wednesday that its total advertising revenue for the period was $1.8 billion, up 66 percent when compared with the year-earlier quarter, and mobile accounted for 49 percent of that revenue. During the company’s earnings call Wednesday, Chief Operating Officer Sheryl Sandberg and Chief Financial Officer David Ebersman offered more specific details.

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3Q EARNINGS CALL: What Mark Zuckerberg Envisions For Facebook’s Future

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At some point in just about every earnings call, company executives are asked about their visions for the future. Facebook Co-Founder and CEO Mark Zuckerberg’s vision for the next five years at the social network is based on “understanding the world,” and it includes advances in Graph Search, mobile applications such as Messenger, and artificial intelligence.

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