One-half of mothers on Facebook said they would share brands’ content on the social network in exchange for rewards, while 57 percent said they would like brands’ pages, according to the results of a survey of 647 moms across the U.S. by brand loyalty and engagement platform PunchTab.
With Mother’s Day on the calendar this coming Sunday, Facebook examined the relationships between mothers and their children on the social network, finding that 13 percent of children planned to wish their moms a happy Mother’s Day on Facebook.
If your children are in their early to mid-20s, don’t hold your breath waiting for Facebook friend requests from them. That was just one nugget of information from the Facebook Data Science Team, which analyzed posts on the social network that were anonymized and processed automatically by users who identified themselves as parents or children to get a better sense of how families interact with each other on Facebook.
We’re not sure how they find the time, or the open arms, but 44 percent of new, first-time mothers spend more time on Facebook after childbirth compared with before, according to a new study published in the July issue of journal Family Relations.
Marketers, get a load of this infographic full of demographic data about moms on Facebook
Mothers over the age of 40 tend to have more Facebook friends than their children, and also know how to capitalize on those contacts better.