A recent survey from multichannel loyalty and engagement platform PunchTab revealed that 75 percent of moms do NOT intend to use social media for back-to-school shopping this year. And yes, that includes Facebook. Whaaat?
Facebook’s “Hot Mom” is a hot topic again, as a photo posted by mother of three and fitness competitor Maria Kang is drawing a significant amount of negative feedback, despite being intended as a positive message.
One of the dangers of posting on Facebook and other social media sites is that posts can be taken the wrong way, which is exactly what seems to have happened to Maria Kang, a 32-year-old mother of three and fitness competitor. Kang posted a photo of herself in a workout bra and shorts, with her three kids, showing off her toned body, with the caption, “What’s your excuse?” However, rather than seeing it as motivational, many Facebook users lashed out at Kang.
One-half of mothers on Facebook said they would share brands’ content on the social network in exchange for rewards, while 57 percent said they would like brands’ pages, according to the results of a survey of 647 moms across the U.S. by brand loyalty and engagement platform PunchTab.
With Mother’s Day on the calendar this coming Sunday, Facebook examined the relationships between mothers and their children on the social network, finding that 13 percent of children planned to wish their moms a happy Mother’s Day on Facebook.
If your children are in their early to mid-20s, don’t hold your breath waiting for Facebook friend requests from them. That was just one nugget of information from the Facebook Data Science Team, which analyzed posts on the social network that were anonymized and processed automatically by users who identified themselves as parents or children to get a better sense of how families interact with each other on Facebook.