Marketing via Facebook has been one of the most important nutrients in the soil of San Francisco-based startup Farmgirl Flowers’ growth, as the social network has driven 10 percent of all traffic to its website since 2011, and its Facebook campaigns have delivered a return on ad spend of 12 times, Founder Christina Stembel told the Facebook for Business page.
Mother’s Day is this Sunday. If you haven’t bought something for your mom, Facebook wants to solve that problem. Facebook is prompting some users to buy a Facebook Gift for their mother. Additionally, cloud-based video service Grovo wants to let users know that a great gift for mom is accepting her Facebook friend request.
With Mother’s Day on the calendar this coming Sunday, Facebook examined the relationships between mothers and their children on the social network, finding that 13 percent of children planned to wish their moms a happy Mother’s Day on Facebook.
In celebration of Mother’s Day today, Olay presents When Mom Goes Online — A Celebration of the Mother Daughter Bond on Social Media, a humorous look at how mothers and daughters interact via Facebook, as well as Twitter and text messaging.
In case you’ve forgotten (and you don’t want to do that), Mother’s Day is this Sunday. And brands including 1-800-Flowers, Procter & Gamble, and Zales have taken to Facebook for marketing campaigns tied to the holiday.
Natasha Murashev is the author of Psychworld.com, a digital magazine focused on applied psychology.
This Mother’s Day, in addition to flowers and some high-quality chocolate, you mom will also be expecting a Facebook shout-out. Thousands of Facebook users have changed their Facebook status to a viral mother day greeting or a personalized message. However, just a Facebook shout-out is not enough. Your mother will appreciate talking to you in person a lot more, so make sure you call her if you are not able to visit this special woman in your life today.