Facebook users: Have you noticed ads on Facebook promoting Facebook itself? Facebook Head of Brand Marketing Rebecca Van Dyck and Executive Creative Director Scott Trattner spoke with Cotton Delo of Ad Age about the campaign.
Facebook Weekly Highlights features photos and videos posted to the social network by celebrities and athletes. This week’s edition featured this photo of actress and director Rosanna Pansino and her Light Saber toothbrush in honor of Star Wars Day, May 4.
Marketing via Facebook has been one of the most important nutrients in the soil of San Francisco-based startup Farmgirl Flowers’ growth, as the social network has driven 10 percent of all traffic to its website since 2011, and its Facebook campaigns have delivered a return on ad spend of 12 times, Founder Christina Stembel told the Facebook for Business page.
Mother’s Day is this Sunday. If you haven’t bought something for your mom, Facebook wants to solve that problem. Facebook is prompting some users to buy a Facebook Gift for their mother. Additionally, cloud-based video service Grovo wants to let users know that a great gift for mom is accepting her Facebook friend request.
With Mother’s Day on the calendar this coming Sunday, Facebook examined the relationships between mothers and their children on the social network, finding that 13 percent of children planned to wish their moms a happy Mother’s Day on Facebook.
In celebration of Mother’s Day today, Olay presents When Mom Goes Online — A Celebration of the Mother Daughter Bond on Social Media, a humorous look at how mothers and daughters interact via Facebook, as well as Twitter and text messaging.