Advice for businesses on Facebook is plentiful, but nonprofit organizations face their own, unique challenges. With this in mind, the social network released a guide Wednesday aimed at helping nonprofits connect with users, as well as a case study featuring the successful efforts on Facebook by grassroots advocacy movement Movember.
Causes tend to succeed when properly marketed on Facebook. The social network showed just how powerful the two forces are when combined, publishing a case study about Movember — a movement where men grow mustaches in November to raise awareness and money for men’s health issues, specifically prostate and testicular cancer. Last year, Movember used Facebook for the campaign, earning more than $14 million for the cause.